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Nov. 22, 2024
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Luxury Memo special reports

Luxury licensing – Luxury Memo special report

May 8, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
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  4. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Roche Bobois furnishes boutique resort in Turks and Caicos
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  9. Audemars Piguet unveils collaboration with artist Kaws
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