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March 18, 2025
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Luxury Memo special reports

Luxury licensing – Luxury Memo special report

May 7, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

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  1. How culturally-aware influencer trips can successfully launch luxury products
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  4. Tod’s links My Gommino collection to digital passport program
  5. Creative director Jonathan Anderson to exit Loewe
  6. The 1916 Company launches bridal jewelry tour
  7. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  8. ‘To Finding More’ campaign from Silversea reveals new brand identity
  9. Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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