Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"3099ec071c7d6688e562f342f3cc2fc1","s":"b2cc38dd2d455f0c"}
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