Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"6308385099d08de61ca06d6a40b73125","s":"a7d3dc0cfc77d54c"}
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