Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"a2a3687dc4764dd5abf3235186becbf5","s":"95909f2a564fe7d8"}
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