Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"3e0c1325a7c9f3e8a613b0f842e0ca79","s":"1e59fa2d48d8c1bd"}
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