Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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H+uh0Jzg\/IWrckPaLClpiqwgmNb3h+Vd2eFwKLmps\/ynX2Yd1URqtdKMc79PZhCpajUQ9hLJM1eAYANY8PUF4FRerr\/DrCB7E4FJfTz4lowS0ICDHa3XH1avpF4NU5qfLwHlg2diYPlVf4M1HvhJ\/IMEhhS+gqWNuglJmO0SIxVNiNjiZ5e5NR6LHWAHZl7cnRb2VHw3\/X6lWf9cdiKFBV348F0eQuhnvQV2XeLMngrkvPjgB8Eu2iE55RX59\/xBO5i+uLqbWwU+BDWaIM\/BgbsO\/Umkn01juPmwIOi1DrsEmRtvQjtVt7+4kJT7U430PouVSnaB8M9cSh5PHgj6kX7WBtIPCQRl\/T\/Me\/Ej57qYcqCK3avH6W4p1WfkZLU3\/vLc+ZtXE1SMd0Hk\/hbuMp7sTb+8qshXca4reeuiH+ndNEwIWc3Z+s21SoLvY59xjbLo8d+X2sERm3rGsEOu4i+F3SRgCgY7RIDoPJ072+lyBpZ\/n03IkDAv1ZIL0z+935bPQf+DMz8Nf\/8q8+8JkU53Jy7l6OgxfZ0l0SMKBY7H8hyU+kXl31xMFi\/phSGkPvlPCFfGim57xwyZkEUY7v1Ayi35j\/fEWi2ZQJybSjPtAHyoQEfwVR3+\/zwQyZ5Y\/8Tt9xTzXOkRw5onPQ8L8nIUnUHYDgyxIY2RFeTFB5m\/+fzIhOONVkpz0GvJEhSpEkiCPIRI5UDhmd6WeEcmY\/vTE0WT9DgB2\/nLhT3P64h4cA+znXTtd\/Gny+ijWSdzbJTJkFrGsGmT7fyKwIpxSKunst6HtFfpv0+cT2eGoD9uI6ZiK\/HwJnpLTCk3\/CZkBsmtALPUZ9QiO1usbI8rIycKW\/wqZ5OKY0\/pdQ1eK938UC2I1S+RA+nsH4zAzEjW8rE9XTKd5dN7NtKdiX1+LsWEeu2qpndbTBvq4NmN3g\/ZSbCyy6TWlg4ox\/HTNnGTEny+eX+R6SR6at430fhRrrqw5hVrGBpEMKnIUntVlITjUOdTSxhphKfW7NCb3BLP+3v7SwvRPXeSSCs\/HGt91qpgQzaIuBGv\/p7Zpk\/bbziXIw2oPD6Kgz6diecXeWtnU0YuxKtlz+5cguSxBavetue7AfJxCG5AJSTuaRR1SEg\/zrBREzqExLI29Ek5WxLVlwRijxULZ5sEuw3tLgCrKeNOnYyRSEXT2rVOyoVgZ0MZMjGlCH8JNLNY9\/qx5VFmxOHH8Z+R0X7UJh5OkSNYl3r4ulqmR14EQ1ZFcRIVrci2gVSfJelLkmOA636bunJjhfKufcpl6bfP7Fw4pwTHRuBHF9DGMZxymOP35iwcDLX8dXhiwqiGWncpFOadMnvbQDe2UgqcADV13v9+8eRzUVJqh4dIKXD3Ompn0l321X3UC2GSrriDxmaKLW8Glj4NQrsoaRCS6QlsLdevAkifwMUcc4Rf5WgN5CgjM6nhTbF\/pSFG\/U0NQhUwad+CDRhUVVHIZBqvoFJNNxlCwhCAD4p9ZXvzTV0l1qDHakSYvgLbuVgFTe9g6j1vFh4Yz5poSeBkZBB3CA8+\/kADpdrKaUyx\/9QnDqYI\/Qp1fS0FIk7ukrOfZIA9fyP2qAM6d9iY3QVth5pDIJz9M69hZ4GbzeV3xdjG5VvqVSwKleG2qixvSIR2BbVMlUcpdDSUhpVXdLvFy4ahTo89zcdQ1vyLQ4N+7ll5FjS193EAs0JpMw0nK1pmtQWF\/LOxEmgwitWBgdcmwgbXxVXh6+JM1iItj2RCqkrkQmN+E9nrzqdSh8ek9AHNc2OTFzgQsHccZZEUmHiD4rys2RvYSIUtmyWsS6XjkNbkuHD74Jtlu13j3MwF5oeL1a1Ozhhy1rpyT49ZmgcWuYLwYLc7Oui2TPgXdt0t\/+WzFr09dUTPEJuYXtvyx3kVXOmqotE02AyeHYihbgKon9eIgjR2zWQG+BjJQcf8Hlo8oBHhd\/6s+B8OcbX3YKrQz30KHzFB5PcyREzIDCUZ82w1dxRNoZ4gEu4GqzXN8aviCan5zOgBCl0QRfv4x0lDXpTQ\/N\/5AxQjLyZzZALTsXAw6XvnWO6+WcpBx03ohlUXIpKiKyRWf8EduS\/fZlPGzVlh0yV4NFWsnS1ZsKreHCAhV0CGL4lbHThgv4zvAZDm82ycQRHY7P2uhfaqaLlQfnbJlUqTJhvms70zlUF2Y7qe5MC+85arSX9eBK4D6fD4s1waym1VcxTEJcZpY13Z5Wsf0FiJ9pQAZCkAFI0gbUdP44WAS6y8kgPCpQMJPuwGNQbOszy75kd2TaFnVPWgSy+UukhyhB7X4knsFZwc0YPR57Mwk5e6ynkOoKhIlcSOb+oX7LoRaCVc5seQp2a\/1HQF+m27nchPxbNIjnW0O1nNa1ffBBQRWOcPLgmPbYHVRtrXUR8fraaD+pqD3eUgIBm6kJ8Z6O9hIiZhLYlKF8JjXJR4NiP60EhPCvGPMqwD3jCvpLh7x6S51rwqt50l3o8fnl972mBQg5VLPGijBPVSeisTRTP6UcwEKCAjVKfc+kDP1RKFDS21I6osZAdzFyoGKFOiPETwIGrbCAZKSwvSRQXiUu0B1KTzcRgRSHelV99O0Pn3gZ8LqOO6TqYy5r4b2GVBSmoXrUfp\/MGs92Gn\/i2VQs6knW+CFITdPjQbTaoLk5rreICOANKeKKu4DrTpSh+T24mu5eMBjj0GsJU54PP7S4ffP5qfWToSu+Y4vGv0FI\/5x6F9Y6ieFWbbVk8o89B8dpTJKds8gUSK0DNbf4Kv9SFJM+1hyUlILC926XXoTwB4R4B\/D5V3KrbUBCg5CVsxbuhtRfCR8OdhSuYkLx5TfBnhLtAbhaVlPiQP3z0WWRun\/+T2PKvbMpdoutIZV5Ki\/Sbl1Pkg7wottjii848GhWS6Nt+VJF5MYCSG9djI90LWtt1naCwCf8hU0LSQB3219LQC8UHyBGXjDj66bg6Oa4ONahAoQ4reUivKTYZFmpS3nAMsDY0gokzGoprAARHTEYheOg3OBw7Fmy7zyVGDAj0cwM6b5wETfgA4TKUaD3vktm7215Mas3h7znEfOvcmG2wBaV1AJjkyT\/zyDdtkubK22pquWwuQqDOXu62CvYHfeZ1XudEAB4RCnCKlc4EJCt8HKLRkc2ohxHdAR6AUQyGegotyu7uVcJpPQCKGNljkMULczDjcSamFALhbsCqZouSxDTpxQzeBr1+RYKpRabtz5ppRKeXHP2gTil3tY44bwa525DqAjJnsH9tRx9W6OqZjGrO48BJylY3CJVXXDmLsM6yDl8S7fE\/HTfpDfFdn95v2ypWEIpYTv4sfU2ugpugh4OkpbD79UeNt4pb8eHx8Jh2AulSQKRtqDToVpxWrtjTAsev0gEzV1GbeQbg2LRxA6S4PxuZz914Vr1iY08Jc4\/nITcKIiPD242DIwiLcsxAPTL0Swjsdq\/\/pnF0sr5HUMIVxyT3ugXLgsYcL7rZ41\/joOeHssTyQ8hIJBJ14Y4WSa8Sw2dgUu7ibnzIjP+bqI7i9PqT7pERJdTkQq8WC4G+nIJFiyavMYIjdLBBUWer00N1gHUIbFKMQFOY+lvElO57ilF8ZBB2w5QF3v3Cj6bX\/gepJwxB7hufPXMlLtrJkh19RS6D4r53R6J3aLPL03IUsaR\/yMgaW4S0jG0o7k5OiJJs0k7Isy0+CaYhXLqhczWjKnm5S\/zMHTkudmXygbuW+6yPvn\/QhG0x0VGbiwPKDQTeCxPOSqKZPn0xyDyZ71h5OwRzFURScJIZT6guuG4ui02abwvb5wM7k3dJP\/utlaLp4Kj1oB19Wxasm2NePXgqejEnoFs14ILfIl5BCe6tbWfUsSapJfvtv6ZhSA8vf+Dk6Rp4dl6R1eSO+lzbAyuDw7gbvp2hD\/e14dwSyaUkLR9SKZm8l\/gr2yiS5gPoOnT8e1Rlg7U2Ri0DrG2UOYLZwWOZ3mLF9HJCqGDCcXBvNuAdInpRvmAIZY3R1kjVf07y9bRgXCY15e1Q4jtAk0pDuxkT+ZBVlGq2gnIXGqTc22yOwA38r+6imuzrVZ2CrpKhyGQaw1JWBSMKGVk\/Q87FdQrQ89yCbJ2vOych6yx1IRidtdd6oh2C1L2BakjqymhcWT2oosviD5Pi9MXXkHSy9w2k+btbfDMm7XY5\/Zug8MUWvP366UKWNjC76qBHVb0RKDE6vz+7x9MnEwYntDoLk3TbM63TngO6ER8JZopGEQLSo2oYL4yX1iyWfS8CCL5jz\/lFKATo0v7pO\/+\/Iaj1da\/Aj8r30j2ZCldo7FWyeHf0fkkrwhtCiwboS5Hyx1pYzPDZqI+GGBlDns4KbmCfpdzvp7BesC7zjRleY8\/fchVnls8x1cbyVbU7CH3QwExwWF\/l\/KtbSLa6LFfCLpJtNWgvDAnBjY145VZdX2yV+1u0gzqh9TxhLFDSmtGuJkpqxqsRn8xAecyobnJ5TSsfiD+LL7ImqOjjptyvmjPnmPVHZKMyhpnX7b\/4d6QK49zC7lYOGpWXQ2QPVcvqlsucdINc0kGSR9c8Oj4bRiQKz38lb+fhuAjtR9voIU6Fl6lPsxhzdUuzfE\/sV7rGDrH9vN3rSRQIJy1jWIb\/69Dmpn3hz6+TbQMrJCX5wtOsCl5hB321D3nWbOAsPHDSGixIn+vEPX8JAFV5o8D4vdOjYhbkcMvwfJcS8L2Q0TvVLgUh6R9iQVdH8nJ4DRqWaw5afRGEsKDD2fGzJB1Ev8uxUz0tgCInA2MDqPCIqpR\/HicSbrEXT7u\/U2rOoxWnxGoC0CEHSWTyfg6P4UNDjz+FAK2GjS7juEgz\/ZQo8toK75YjQPJNY53A5KnYmsRE5igvtYChohFZIlSjMk\/H4uEELpUASltdpU3ffSn7ReK9PRegpy2rYtCU9+9VjSjVgX+Wz9KVZE3AAf0ED9uSeHShjxIEL73QGwzXgwF9YRWU\/Vi4ldJMmjUenuXer8rfV3cgp0b\/AYoSX9YOr+7NKjcbJVDhh9uz4nHtkw5sysWcO9rLeXhXH4lv0E\/ThDpR5VHxlslfCaZTsjYra2esGZBrcBBww3Mrw1YATzmlpqJH60dk+BT0Mxm26M5bT1p4uxPwYi0TG4yrQRMpwYbq0y6JfH2UgxJH","iv":"09fc7cf851faf50f20794a16310d4675","s":"71bad8552908a628"}
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