Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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","iv":"7b2de840c3ead4a9373de2d660b49a42","s":"4d1ea93ea915796f"}
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