Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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","iv":"0cc2c9fca18c185617cc052068c7b867","s":"418483b83077fe66"}
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