Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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","iv":"02d2187a176c688004bce748517df9df","s":"51a8d4e863978b9e"}
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