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Dec. 28, 2024
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Sports

Luxury labels make a swing for fan engagement at US Open

August 27, 2019

Sloane Stephens Mercedes AR Sloane Stephens participates in the #ServeLikeSloan AR experience at the U.S. Open. Image courtesy of Mercedes-Benz

 

By Sarah Ramirez

Luxury brands are leveraging the U.S. Open to engage with tennis fans, turning to innovative experiences in an effort to connect with consumers watching the tournament live and on television.

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  1. Tokyo now home to first standalone Aman residences
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Edutainment leads metaverse strategy at Max Mara
  4. Saks welcomes holiday season in ‘Gifts of Delight’
  5. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  6. Luxury Unfiltered: The real reason luxury brands fail
  7. Balmain enlists virtual faces as brand spokesmodels
  8. Bleu de Chanel dives deep with new campaign
  9. Stella McCartney highlights sustainability, natural beauty in nostalgic campaign
  10. Dior asks award-winning actress to spread joy in fragrance launch
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