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Arts and entertainment

Luxury labels embrace branded music’s marketing potential

June 1, 2018

Jackson Wang has launched the anthem "Fendiman." Image credit: Fendi

 

By Sarah Jones

Italian fashion house Fendi is the latest luxury brand to get prime placement in popular music, as the star of a hit track.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. EssilorLuxottica establishes Inclusion Committee
  4. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Ambassador-led storytelling carries holiday campaign from Boucheron
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