Research
April 2, 2020
COVID-19: Consumer Trends by Generation & Geography from Yotpo explores consumer behavior during the pandemic. Image courtesy of Yotpo
By Dianna Dilworth
Consumers are focused on buying essentials right now and most purchases are being made online as people around the globe respect lockdown orders amid the coronavirus pandemic.
{"ct":"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","iv":"a7fcf5a92bef2b43a0abdfede6219b3f","s":"ae8f9d78f03e1b85"}
Share your thoughts. Click here