Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury is playing global game: Mulberry CEO

November 13, 2018

Mulberry promoted its autumn/winter collection in Seoul. Image credit: Mulberry

 

HONG KONG – A luxury brand’s DNA is now more important than its country of origin, particularly as companies have increasingly global footprints and operations.

To read the entire article, please subscribe or