Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"e11f25b2376310d498e6f2046e9916df","s":"de9e418d668d4517"}
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