Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"c6b11a26fd3af3ae20103b9f53550baa","s":"21716a4750e2d67d"}
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