Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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oVkc1d6YCt50SiOp57KozAGZT1mdgIbw43GyQBf27kelh6MdPGCfynz0AjcnK8qOlgDB5qoOanTXtpzU4oL2PIUzv74KMzNu6rEa7NKbXPUCaricpjjgdgaQbWdQhgGDxUOyjsQWSdP3xT3qe71tcF7uY\/aWNbbNWqRofyCd2UQ62mM6w8c7qzamB0LjIpOlZ4NtI2ahcYCgD9LfEOv+bvxsrhVL7fHSyofQKx8Qc9wznLQBgQoIj\/Im17DRVnZnUxDD82uCrMioVExl9OuUv5BmVW70tzZTMQXhD4k2MhB9KJ34Hii8QLzJHyB1VIQQsqHuk68anjhggBvwuu4+tCrL3EHDY9PO0r6MoCA4GZ79A8orEmIHCnipnnkSGUxoq+hSSKBkSwBN7c0TP3Umd0AHhqYHfdOB9\/r8e7zeyw1kih6DUl7kIkilmxEt\/PKp+aAacAQYvxH5ulHeKKiyOqVOhiNn3flufQ0vkBzpRx+mLBLOdJiVuBnqZrzIRAHure\/ytl3FIQFvFMGimpbaUzw+Wn0lkbnhKeZFxIm2uymZaQTOufDU5HTqV6ebxw6gc1e5qXOO2hBXTbwBfeRQNZTJsLdHncUXBJNo3fUlIvrAZOlZy9OLry57g8U5XjSt96ZLsQTwD+gDsSZJPo\/6s4GJbrg6Gf3noTuAh+uORbiNdNVKpU2MHkk4dVz6y80lgbIiywRLLbBT65f7U0p4iavwA1DJ9IxDt9p3UL5rJ1NkoYUUZd69LsImZpyKPCcqgGn5F3CPTDQra6gNKt+CvPKFhhhuuKLHr\/1F6FHs55acbEAVq+Mndter02OPd65Y+PvLaKKWOX37bFqiLs3k9K5uVJhX\/ip78VFJCeHE7UTnzDiyubTU5eUXVdnkswmUicSfmTWgCMXaWLxBgfu5Pa+PZncmI5rX4IjXo\/g441yL4OZSwKs4ko4jfofRqKaFqcEkdiqAHdJYmP4vSjS9OuUWQjMHOEx+lZ17EUze2eocCTfMwpGi2az\/Q62E89P2M8xIM7+KpG6hneHhdALs8MEzpA70TshGD7xBQCsjG1ifJS6M5+aUmGVXSwc2Ya1UZuBRqhzlWLaEKkvkS7fhCkN+Rk70P0WpilnIM6vfpDFbC1ytmQ1gQg+DokUMWc6mZPMPwSTh+py\/kXdcE7sUMS\/jz5qbk4ioMMrfZZ4bgoBjTNvD8WCXtH59hzKaxjWIK8pFcVVD\/2pGWwpcOrwXyIr\/MhhRhdWu8FJ4yUqC6nhRZxIeQ\/R5BqhCqiwsHQrJu57dSrwL869BoWSLPMxUgeb0AHQeSqOH4gFiJ7ebAKkXTGuquVahGD8md\/ESc3ffb5hWoExFf7z4312zDTTsi2Fm9aiR0Jr9uzJj0TtvzZ5WvLB8eStIJdH837Rq\/wEejVxNq1HaTO\/eOpr3gtk2FvFXPLeVihvooayxwskRT9lHShrdO73K9Zz9BjWmYwe213e6sJ+rvdOLuzeW+551\/RhCZb8irAWNG+KZoShDCF7WigAzjnh53P9mVSdy5X0A\/Px\/P9swFWKivQuax7S67q4BI+jHXkM6TeQiCplwchPIsKai1v9\/RHuoNQKqvPQ3evsORb3y8hoaS8QQWaozQa9ImkBdbpuNunu3tuWG5ekO3sa8COIEhgjFd2Y5PklGypGGEktVXxh5pQjs+3e4is9Vp4dF2DvSNdyBDB0AWV2rytU+FSJaO8F\/khw\/I+aabRU+7iCG9ZxOvFLK8\/GlX3RRs1cVRrDKnGthSProa4cF6s0PWae\/S08k+mc+CnW9lcboHRctVPgDUkqT6qTyS34UsPk6\/DYduARKQ8I1jQTt0vbuyrXuEiAdUR2ap1w35GsfFfyjRfCg7l8FgvWSopzxKLorvCM1Y7W6SHwlsraoDtlWvW8qj\/EcABD+8X1hTR6Gbq\/Bw6ZvizwwwSoE18Hp2KX2jQnT82feMySQUTwgAYdJYcQ8Vk+pSJxDdbiiUglFQ3p4NA4y9CIOf6hWipM0ofhGTCSaubUJSXnzJBwtSv9IWlKXrhXYJLp\/SPC4xyOwY6S\/C\/zFcaoy8\/xiGRJYKPOHvBN\/OwGKVDbVws+e8nMyMmwMp0RESD++wGJz7AVe2rXa125+Qfdngw8v4QF\/N2IOKlVMYGUutneuPE63YCQRYijUjCWi\/P7Ltqgs+k64K6YQ1scsfZNk+XMfGs\/pL\/qedBGKHO0Lf6XrHC6RqAIQYCPMqmRf\/oz99BAdgsrCMCdpPbswda+IrmSTlJhAIuSbirD+cDBKmVYpC5LtWA3MfffdtgFinbZXMTbKg4UcG1VUyROZi70LVe5iFNmRZV4iP7U8O2ZZS01mlJGlnLcoD6LpKz3gs50CzsveUBdNJyblaf6p8DwbQFnADPsxtpz+PqdXJvNdzhWM4Riy01c484HVv6HBrFuIMXHYgBwBp7Oknf61NRfPf4pK8poDv8vKPj0F1Ob\/GloxRnLsPQB9shQeeEDmCAfwwdrZ8pKKjgWN+\/nAaC\/iCMn4pOZZrzCyeYKhQGDePc+ergPuOb8wZ4UpZdy7S4X1Ato0NCS4Gaxt0KOzms+ykvNCAGSwGHHJi5BaApsb\/45Fw4PYljN5DQilzUpICSLSL1kelAdW18uM6WEhnn5wK\/rBCvwnyxDVq++Seonqbz5O0hpRqy9RXve8yieQBe\/PDDBzow40qprNam+xtLlJWay67HVcjmHlANLNFf3dlBebSl3vCYnej87c6+McbgXnlaBWtbuiqx7nmxgJ0To4ikq6eRBxy9GVLaUg8N1NPPu3baF5l2jYv2Eyb2iebfohcojVXMgBj1z8X7EhcOyLz1w689XCAMy27XwMg8rjO7W40rcFWd3ArRQop4\/zjyRSqmkALAg+8MDGsFdYUiLpVyzuPiWICObHG0QyGBz5oDZzwjMoLVWNlW++B8e2CvFxkuUmHcxnZS3DgxWICVJ5nXu0y1x7l9sTS0QsemRKHEVT3hQofDyfvPydZ7qIaHpEMZJXOrjzjDNnjHVsVEO6tI2M8swuva5xxEzQxN45HaVGDE2thmtfhKm\/P4odcuRa9woytzkQoUh9ckXMorZ+ibU+iLsVFmkJ8nZ7gvlCFHOkS4I5y4Pt6XV7rMl0vCjrZv7ZenofqpXArcWsTp2ULbtbPg3RkRzCNQ6VlmrnCb9z3FmHSGOBb6wFxlN8es7T\/24Ewxia8MTljtVEq3dIyw6+\/zh5nXEK7kkswBKckyIr48ag2kMrP25+KplWSm1JyoF28TY0KIjlffQsYAVYGzMXi0i\/23i2KcH2vbHSyB+QOg6MDBhWWgy1Q9aZC3gTTfQHKus+i+AzXvoJZxnOsbzhWcVk4PyFMhU34TmE2U2fYFVyzLYEs\/a3oi7PsYaz7LUa66mK79dsb13V\/PWanp8OKyhc\/xUmzRVxUdIvhQ\/3VOeOqEft4Xc9mcyYLjgQfaFFdsYteISBNwDrL0lLJwhJD7BSW40l1bP\/r98JiAiqfR0zub9ATyxDSFMT6ibBJzC3DXDXKjelsBbt1tvVGffKWHkfRP\/PWwBrBMSyxMdsJCY0sferokh6UVMxtDp7v\/6lRJmFMIO3tOjduJW8dEAGdFoK+0C2aogCsaJceuIoftTXDlCtTpGI2+pXVwvIWrjG8BwvLwRHgm5L+Sus\/brflz\/Ie5yMdzSCLQjRafstdTLzDC5quScSAmzPJY3MxMDVFjVa1EEAxrQAkoSzyZWTcTIGrJSoAr1rREFnZP0W4B8JmG4OBMBLnoRQ0n9yUmnbl+KwHKWChTkfV4d6tfemR4NUlzoCYqIwQnyFn\/7X7uHpEVUClBw1wZ9YsuqPkn4krNPiUXQsM\/4CgfqdvP+mX6DLh8MVCEyYktEId+sQgyEzuGjPm7\/uK3XTQIq9xX76cVMDrBgG6vcyYkbnvnhx3uALqqpdIEC02pqNp2Ebb7chC9+hTNQ21FfEDC9spf3vw\/Ck0ptR9d0xiIv+iL0Zd1\/pLd+a54UkyXO4+7lTqEndsOPksk3CfuYg0uFIOpa1XvX4oexnXEEXQFlh9ucs5RyyzzpoUrKU1\/SZC0rngRnxJB4hUjueHsQYWvfe2xzcYot2JNkOINNL+VJprpaIF29iiS703IIw0h2fUatawuAq34+6pvXSZCKhMl7a1TgnhYgmFoEF5HV\/BWTRKkmXvZTsaE0vKubmZ03FT9V4T34d+jjEYhIazbO09eVgsbknPOn48EgFRpdPSu8P0fMOc3BhneFkGEgg0XEEtT+a7bM+WFyoEHtIkvNpUowS6tfTFORVB3YJoeiZIRmdIXnTLTbpA7AIMAVXJDniihseqJQQwledXx1ce6KGqfP0KTXjix7XGet26sAwn7Kd7kJ2mV364e6+2ZiqemUF5yFYA9FIsjpl+iKhwP+3kLP3yLzb8lqVI8ceXw\/HIfY3Ty7M603mLvwowZvo3BMJZGAVZ0N7e4YLg5w+1fJB2NAXfL4WM9Y05jj3sr8ijZ1EZ9+3HbTzCYLsqxvZaAkLdMKZdT6hzT5NYQcT4mMu7LSpTJJxuPS3ddZTG350fGkplPH","iv":"4282ce295613d749edee8f5aaa2370d7","s":"19e455d9008bbcef"}
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