Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Meta drops price on paid subscription tier in EU
  6. MGallery Collection wins Grand Prize for luxury tourism
  7. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  10. The RealReal opens retail location in Houston
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Marketing

“Luxury” is in the product, right? Wrong

September 21, 2021

Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock

 

By Daniel Langer

Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Meta drops price on paid subscription tier in EU
  6. MGallery Collection wins Grand Prize for luxury tourism
  7. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  10. The RealReal opens retail location in Houston
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