Marketing
October 23, 2018
Gucci continues to maintain momentum on Instagram. Image credit: Gucci
By Sarah Ramirez
Social media, particularly Instagram, is crucial to understanding luxury brand performance including investment purposes, according to a new report from UBS.
{"ct":"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","iv":"8a24873b444f19efd38fa47d7d01fa3d","s":"f51dd984fe8d942b"}
Share your thoughts. Click here