Marketing
March 15, 2021
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton
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","iv":"441dddcaee5479355078600b84f99099","s":"37656581fd40ffa1"}
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