Marketing
March 15, 2021
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton
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","iv":"128e9afaede5fcd50e369d0b5815551e","s":"4431fb741526c0db"}
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