Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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P0A5zGLHUY9d\/zXCtQfazzfEoB\/6Vpsg\/XxNQpRLn1Pf5V23BL2ss\/uKSH0ER3WxiarjMMtl+Qgiad\/MeA4eC907K\/c\/CcGWioN9rb7fa1Q17NODL67nYgnrsHev8Yam8hqXAOEI76xsTmsQnV1Goe4THlonr2wf0xMDUVRi3Yvt4U4QKJigrwaCz8tookMJiaeL8u3JSosrz0k3fSPbrMBV23LZFjftlObYb30wvpikd39IDW0itH+nMS1glJPrTZFRvcSfrzq7cFh3\/Oo6pKvIHLRkTEHqXyzS5C2dhguErHGPnOYCwdulFwn5MBf3dqdZx9uzkIgkHKXea\/6Hkkf0dGBLVi\/kXbWqB70283gkiw3ZC8yFQcTJiCqMeroeBZtIErMfzQ2WirWVimLge8c+UQyCSL8AF7CM8+KICttJv0EJ4IssPWOHLErAm2lpgV6m2DNROVjr12n6RdBgc0+EHO5TQT7zDzamyfj+rakmxY0n3tmoYUPtg+xyLARRvToUsWf\/3ik9U8GpYjIHZqV5EBlpAcI8hbMln4vgCdYo2j24xGlRgmjGbAT1ItTHoP6lOkfvkjmonnjkZVMAyCU9ZmNPnm9pJEAY1oMTGhrItU\/YaNlrZlollYPLTK324X+IRaHGTK5FkqycwhZfxWV0eMdaUMcg\/bjULpzMJRcjm8koY\/UR8OCcfMKNaUBnyzvUi6MMF8VnPjSdfE0M+7gmGQJu40ETakppy3fDBWGMg8xQOnoP2vz70kH3sC7FYI3i0CGFQR4AmzPPCe6v+\/kX9bSKbzBGWE8C+TMA8xGNMCc2Tz+lK47tsdtbIgbMQAU2d3\/BDhm62AMPVBq3ng\/SvlLS352ZBzGUGu48KFOnuPh4QIsRuboGNhDX7VhnBHVotN7r8kBfrFx7CJE9tUZCShQCTX5oRhTNrHWvkxOkJhoGQxZnuMOlJgLuQJml2qzp+YJBqiHMuz2esEWOjCupOQ+m9km8scRCgD9kyKq2dj1LxZyWd\/rfgst76HxvoQT05yvKb5uPVhyIRkwsgnj+f+NPJrBRUByoHeZjbNQ2qvm8cb57bf20mevDzW9pDt5UlewtSYS+kcwIiFbIrpgBMJJJfmX4vGTn7A9KcRJOtANnBMYUdpl8cS4iOC+80sW+\/0JRHOV0vGP3YxYTnF5YymLNbI+6R21ylRyv6MKhMSdmaOXPaFFNp+EKZF44g3Hm\/Gn4DpzpB5SVXjZpRBFDeRhTp6x9xrzCcFAsxGSVt7IOvzgsBjfMLkuWM669X2Tb\/4FVvP5Uh2lvk6o8gsGT8VOpoLnki5WqFcHzZoMMhuqLLP+EejAhvXhtgQttjP4dVaQX0q2GSMVMHKONdiWxUPbqaZyxo\/ggeVerxJ7SM8iQA+eqYWyVx3CaQeIrNqT8t+Bvrn\/o3\/d2tsswIxrKX4RwOl20JmulUkD1mQUjJKyKCcMW6rOFtmkKnIehOlwVuCc+brPw0818qHdwr1M9qGrQw0rwZK7YEB5Fqvp3uu3w60Z7RTOP4Br8Q6q8e6Uq6Vz7RHmPYQPSirROIJTlggfxBM9w\/\/U8OPNHDjxfs1bJYT\/nBmc0wVLhJ6BwRgeM7O6fRZNAMsD6PTT6TRWEn3bNSJQcK0PxZGsD8fLm8UnFU+WGF03eIhTY3wUDUr6ZvO7GIVFNY2SO9vMrzZ6KMMe9sD+xUrzIFD4p+vjBLQUQAAItkDuWQiJYNtj+0l5d47TtmlfxnhYJnsmKC+NvlcNTyhqg13r51NobvFX7n8PEGkTUctZSqWiIcFjs11cIEg8XGbJoiOLCtO8LUvlkci6kXnVc2PcjTxwE3SnfH+HKQC8MjiBF1nLaHOR+CSr6AtWOCEk1Xz6tTxuB98hJh+GMv\/rUB3Paogbcpv97fQSogPJ6a\/u3C5xMya6KbUerlbtTA3UoHOhS4zpGX9ccs2+jGs4SdcFWRXbXlCrsz71OufJgg3V2LLtjj9EoF9oOWwC\/zDWJksiO27mbJUZE0dPQelffzi4DM5hzjMRUuy+GccLhXVk\/39XAPQUw4AKrqxle3ESpTYmUbEe9z\/oZZeIMitUcaC\/xC8IXfrhekhLy+MSFNiRnChyfGIofrdiXHUq5fnBbWP9q8Fxb0OkjllU\/U+I98woc93QeYB1kV98aamDJiFZCJdLVgYaW+hmSxUMIkVyF69cswm2I59NhxJr6druKfzIiEi5s\/sAvFqLuspTnSGfS4tFi7Kc0d35T2u9NKEV\/AhOfCih0OaWQqy3NP+70o+ekvftT8VCBnfhzGhfxm\/7qJhBUKRVZGt8ZZahvPhnP+mEcGNVZI5imGDg2hgayw\/wi6UbsQ+MQMQt9IllDvArNc\/ubak0xqp04YlWAnsLVc4vdI9mnzJqpNXICRJBSuznZ\/bvouIFax+yzI53tUeTjqqzcB\/8+dLXcN7U5n2fdjCt48kcgSz2Muakb2BH7rOx69qikmGi9wor9awLk+NnhgHmNfOoL07ha\/JsblmCW2A+2VesOEgII4lc5+VutnxG0renncTLLnXRsiMa+3MuDKj3xk7L3GTS\/0sGIKwgdzMhU37e9WYtYz8m5AyiueRM27SbVmyHstvNw73QS7WkGwk+8pdn5LqG5s\/or3vHqQxniPmPyzizvUCtcOiHTDw0Z2dklfoq6n4OoeJZvDKntTNPojJg3xWxAbOp+7HD\/iKjAP5wy47uiVC4vG5rCqpeRJj4WSaTMewVr6Cp6spKquAuRPpXyWKr6MKhDN+pl1v6G\/BMZjOQjoE27vtjBQJYlHzQLDtLXsGVhYc9ZzdD6I0xeA45r38h7d7utvXEX4gGijPWHBvrekSoeV7N794ivjtMq\/c8UAWtYGZQE1fvuVhFWYo9dg2uGIHKj89b1n2s7+CyoFd6jg159rxDLV3fvnzQxtF8iFrUPVcFEbB5A3dM3xH75uyYFBz117QwA55e\/yG9T2cMVXnLtRmF3kstDPEHI6rc8WV41pvmhASYr4lGyFJXktl583U54h\/DD+HzcHk8eJmVIpEC8z1SBAjRrxHnnuaV3zAifUWraU9X76WUXycug9MZJ+FGEs\/rU5U8Cl82bMjuN6up9HW0BPQNsWnQ2rQ2of\/hzRHcANkL5OuIqS\/byPqM4rpkkiyIsgpaoppnMP4sPmJx1iZyR7Qmb8l6u9HSDyW52pWD4KK3cr5sKXXzRyCCj06AkXZa30nYGBkXALhdetAnHCzPV8IzfLyqxajcl2W\/iVL5aqbFXlOz+nNgd4c57A2dcNpm0zF3RWGw2MHANGvOHMVmhLx4Hvo+tgyEFJEXHTX65NnDvYrVlAI4kHUOo\/yuCASvWe636eSJJ226TuzUALPcHAUY+g64P9BkwVQ6j4xzoBW1o0w+e525yl7uKJ+9OeNE5oc9BQ55MeHY+XshaVjdEz8+BkerF+utc+iwQeCGtsCq56ZSTEpqK70EMky\/nfhuh7IRxbPH0Bcxf782HjrHUXT9wS0cSudlvJQ4ePrw2hiEAlPDACHAqSJlzblUx7ryyxZTi6IHJ7Q6C6mKl\/mOdr056+hxvQ2yAUSKTVw\/OvEzy7k1RNtAp63Z+VDxfVZD8ub+Bmu7X7Kdfh4UkFnssKE8UyeMKnzH7Gp9vEGKo9uOk0JyEZ\/3rk1B1fa1a9g8nYMc+cNdQ3bzz6PG5C3nej\/6ZUdRjg8lPDk\/H7oDFPkzUMtzQYGIS6B7W7JxesS2ZGPsmchor+Tag9M34w7+eWtyBi6Aqb9+t+pe8owgWtzGI0H+wG+icDKJ8zOUHAjFA++Pfy4OjACiBy3KzU1Ltd\/i3b55yAXCXrP+VTgM4bGvoJK\/1g0WP6wKMxcFgjQEfZqWmVAm0Dt4RjjtkBwBBuHHXGCVzSFujuPu+4AHS2sSRr0VE0S\/1Jr5YR26AUwh6bLG62bxMLBTVGCUFULGVfCdpDKYOmdMPq9IyDSf37M1vWo3gTgHhf\/HXiNEweAqypgAeYZg4K5lwR1C4\/0r4a6IN1RPl3ndP7F9xm4uRwWGGJt6VZBjkdOVAa2jtGI7kKAgLb6zxMhr05V49oFFpzGwqSmouIzkuYAHDXGu20x36POrPsso0TizoLC1xJu5KOlXLaIKRIpiYKHwycYcuFvZ9M+jGpuM8Ovz9nd4jmCgsHWJCic8R4M6EX2hE2djdbvE\/EdYPCgT0D3+IvXMM7Mig7KIObYo69uv8nl+idYxlTMt3mkl929yKV5sto62ONd7bEAHs8LruHv+HJwl\/7inAL0Zo6X5QiRM6vFMTjlCn9C7Q28\/516HkPr7JbUY4LF760PnAKxwabC9u2BMM9q8GAigYUJmfXPX3IXXzGYgpUdLY\/LNOGknq4h1hl50jL+s9sTrYVM3rnE6wSu0m0wDp7FC9UZgsrUr01IszepcpAKfkJ0NN4kuVSoZd4Hy5vBsN3JODzBTJCXqVRUV9+hg4p5ydOLF+AfsAhCxJsRq98U7ELT2R5HFWfSxGDBxHUJx9EKN\/qiPNmmWVbZ9vf9sltxsqSiPqid5JnOSDu8yUmHVSJKF0SrIg3X7VTlG2WX7\/r4lEqG75uRfiAgnwy0b5YnFK1W0IlGamxjzKkFqzUoP6n3P6SGkAv1dhRHGEgXiQa1VWo0zgVazfAgmUVwWMq+kDJBSX\/jdIMAGQxqnRwkl0BBSwWGwyJYB\/M9RFbOMf\/eUNzhBw4YWTwAH6T\/SV2VDG\/BCs3kDBxqGGAYKMHDsSMUPRUTtOhlTg6oOlD7WC4Jl7hk0saghrS6p6kHVISVQZVlEfVoddMDFNS1UZEr43m5ZuUINO+2zr2Pmf8P8OjpdSps3ui18Ho2vaOY5JU10H694EFirYYcjZaLQ7Z6Idsf+w5C\/okDekubL5fFp8xzKfsFl\/1tcWd3xfLb9wD53luwYiLzYhY782fbMWBc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