Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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