Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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