Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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