Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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"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