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Travel and hospitality

Luxury hotels can leverage social clout to attract young affluents

June 10, 2019

Ritz-Carlton’s Kapalua location posts local landscapes along with beverage offerings. Image credit: Ritz-Carlton Kapalua

 

By Brielle Jaekel

While affluent travelers are not using social media to make decisions based on destinations, hotels’ owned media pages are an integral part of engaging the younger luxury tourist.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. Tiffany & Co. acquires historic Titanic timepiece at auction
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. IWC social snow globe stirs up winter memories
  6. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  7. Rémy Martin toasts to the good life with new XO campaign
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  10. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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