Travel and hospitality
May 30, 2019
Langham looks to real moments for its new positioning. Image credit: Langham
By Brielle Jaekel
Hong Kong-based Langham Hospitality Group is the latest hotel brand to undergo a repositioning, as the chain hopes to modernize its luxury status amid shifts in the high-end travel industry.
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","iv":"6518fa3ab1c5cebade26b0e990cad3df","s":"35ba82f3e34fe124"}
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