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Dec. 23, 2024
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Marketing

Luxury returns to lavish, charming gift campaigns for 2021

November 10, 2021

Givenchy is featuring its fragrances and beauty items in a new holiday campaign. Image credit: Givenchy

 

By Sarah Ramirez

While luxury may not rely on deep discounts to drive holiday sales, it has not stopped brands and retailers from celebrating early with festive holiday campaigns.

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  1. Happy Holidays!
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  4. Mood of global millionaires in the pandemic-era
  5. Preloved items from Hermès hold highest resale value: The RealReal
  6. Luxury Unfiltered: When brands fall spectacularly short on client service
  7. World's largest RH gallery opens in Newport Beach
  8. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  9. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  10. Ginori 1735 spotlights holiday tradition
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