Marketing
December 23, 2016
Valentino's Christmas tree in the Palazzo Mignanelli, Rome
By Staff reports
Trimming Christmas trees found in retailer and hotel lobbies has become a favorite pastime for luxury brand marketers.
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","iv":"0c96bd32a9511a41164ae3305bf90613","s":"38cc23fe4e1c8472"}
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