Retail
September 12, 2016
Siam Discovery by Nendo, Bangkok. Photography by Tegumi Oka
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As a consumer and a retail business owner, consumers are not looking to find “emotions” and “experiences,” they’re the same. The problem is that the industry wants so badly to think that selling products and success is from a deep formula that can somehow replace the basics. It doesn’t. It’s real simple in the retail business: Create a product people want, make an effort to sell it. Not that deep.