Retail
September 12, 2016
Siam Discovery by Nendo, Bangkok. Photography by Tegumi Oka
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As a consumer and a retail business owner, consumers are not looking to find “emotions” and “experiences,” they’re the same. The problem is that the industry wants so badly to think that selling products and success is from a deep formula that can somehow replace the basics. It doesn’t. It’s real simple in the retail business: Create a product people want, make an effort to sell it. Not that deep.