Luxury Daily
The authority in luxury news.
Nov. 22, 2024
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Leading with pedigree, Range Rover promotes plug-in SUV
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Software and technology

Is ‘direct-to-avatar’ the next DTC for fashion?

November 12, 2021

Sharky B is Burberry’s first NFT. Image credit: Burberry

 

By Sarah Ramirez

Although the metaverse is still being defined and relevant business opportunities are still being quantified, many luxury fashion labels have already started using metaverse technologies.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Leading with pedigree, Range Rover promotes plug-in SUV
VIDEOS
More Videos

MORE IN Software and technology
Meta drops price on paid subscription tier in EU
Poltrona Frau, Savio Firmino join Aura Blockchain Consortium
The space for AI in authentic luxury experiences
Boucheron visits luxe soundscapes with ‘Quatre 5D Memory’
Vestiaire Collective ramps up AI use sitewide
CFDA, Google establish fellowship program geared toward inclusivity



RECENT ARTICLES
Baccarat pulls incoming CEO from Printemps
Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Follow @LuxuryDaily for the latest in luxury news

Roche Bobois furnishes boutique resort in Turks and Caicos
EssilorLuxottica establishes Inclusion Committee
Hublot nods to tennis champion Novak Djokovic with custom chronograph