Software and technology
October 21, 2021
Consumer data can be used to improve virtual fitting room technology. Image credit: Zeekit
By Sarah Ramirez
Fashion and luxury companies that have successfully adapted to the shift to digital, data and analytics continue to build their market value, outpacing competitors.
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","iv":"22fe4287645f8664bcd57f3a6c2e6525","s":"cfcd4dbfc3b7cd6f"}
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