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Dec. 23, 2024
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Marketing

Luxury facing moment of truth in how it speaks with women

May 14, 2018

Tamara Mellon aligned itself with the Women's March. Image credit: Tamara Mellon

 

By Brielle Jaekel

NEW YORK - Rather than speaking at women, luxury marketers should think about ways to make women part of the conversation, according to the CEO of Role Models Not Runway Models.

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  1. Mood of global millionaires in the pandemic-era
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  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. What to look for when buying your first luxury watch
  8. Harry Winston emphasizes duality with new watch collection
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