Marketing
September 22, 2016
Image courtesy of Bloomingdale's
By Sarah Jones
Seven percent of personal luxury goods sales are made via ecommerce today, but online retail will represent 12 percent of the luxury market by 2020, according to projections from the Boston Consulting Group.
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qPPNDI27FkwZo3GQW+kIpigy7fR6CdrTBEnk6azywHD68O4OIgGB+OBU7mTk5MEGu6jecHvLGd5mbqsL\/4jgzJ2HpFsbyErTQ6KXn7F\/WIeJ0G9QwPGbRXcH4TJDiyRWFRea22jQ2CDjHapiDFEajAxDG8\/kywGdXgfi45DI9f2Qlvn5CM0\/rJqsFpit+tk2I60KY3GN+b54KWpUlFN6+fxombKmNZBN8N3RsYhKyM23xv03IZtfzqexqa4N8CJ4LH8\/kEyz5rbB+tygJgPzQCUXV1ISvbHPxYcx7r\/UbQnA+IGO87fCNP1W6SE7kZ+iAkyXtsdXBsih0Zfae9aT8Lu+oAR9EvvzVtHwoxtA\/gTno1c9q8zxaDFRKnLoEQSuvT1vQ43ReZU324K11eSPY6M8Asj4537zWQvUIwT7xc4SGsHq+f\/XVC4J01g0uRhOwNgeE9IdUOFj\/wM4WYAL1XRxz3NKL4Pi\/IZ1vbNB2Y2AYoCVyOG3atiBK9GwLnqb2ytNgDavU0BvJ4HeQA3UEGqOWUy580qWA1N6VCGcp8S7C22rRYod+83QdvPPdfLKKGqoKVkXkZshzxDQJDS9hKJcq6u3x96BO7+ctk0DzSrInPlPUGZiU3qRd76c\/GqTncgOPxjNM+CfnOfJetYsdna2a9p7+ST5Tn7h\/pgWgF95WdpJ4xJ+Rj8sHRGeMqYpna6UUXUfPRyslx74Z6AzWztUzwFdRYicdiRr4tEzQPPnTRHh3ptvSSbElanBrIj8wXvcZgsANA\/eWVflcVJvwsfs\/0r6Sku4c+IqusAjTPpmZ+ZpdRQ40dq3nGc7SSXvp6W0dOmJ16ZbRCNC+rwO4SnmmJUjEwJfCdJesqVI8K14rjY0VUqUIJzMsJckQrSvrgmVJxTwLsKU+r0C3GgH3WFHRWwvkB99NjetHtJSz4K+KzPJInnS9g\/gk9HW3MreaukwZ\/M9tlBuYQojYRTDDqwHRnQZ4FiAfwbLIKQZTqNJucu1wkt2CRzxD27OnHH0atpZKJaUl1uHUWIG+unTn8Zd6c9XHMFePA5J2OJsAEf5adJLJ1lgJfGdN8Y4f2QbrE\/tN7QyoxQqRdK8KVtXKbA9\/f8KI5pALTa+IevsFMDqxM1vf0x12Tzt0ekPk0uNv3arq+ZspwJvvmwiyelGyJY0YkngSUCoNd2E+1oA2FfikyDmAT9c\/EXsrzPwfXKTLfzT9wKyJiXc7hQL6TdAlkffczUSZjxG9s8fLjXabxDFS1De+s\/IkHx4jxtcvBpTRWPwfZWdDz3xYWicX7BSa2vuXD82gv6imzXAfP5mZflf6g0xQ28f3\/joNwDw8r1g7XmqYHoI5nGYPz\/QQmfZzFNuraC6G9u9Rmlcc9GtP32IHGE1RUXGvdGVfA06z2dmirdM0PN+zyH3re\/unIs583UcPXBMYdFxtejQN2b\/v0zfaZuueS7u6YxTlcU6Z4emAkiSqAyL3NPRxeMh7RQy35v6DC7bJQEscwgmMnJwqG1HxLuUsl0Ok98a+NekL4HGBiLtct+3gg7Gh7hYo\/\/0pj0n6xYs5qOKcH9ErmVmrP6JwwA7+C0PbV2lUATUTNMAAmtIpfNe1QFnqczCY27dd2J7Tp7o6EHHCu4YyJfL5bgGdZ+iQVaesG8RGpMXpKqkWZAOq\/QQJOftYN6pasPFCGuvyUCIx8q+8RUwQ+FTpJkE6k4zkuGYy6sKAAa6oFBYVXseMZEyagtkk518TUdWBkEuEvfGPzfXPoXK4Shuen4i4R2twt\/E8+jkF+e1qti0zqo7YfguZFBhIvUTuwmFojryUdNRVQ3tOoeUlQkGx4hAcBfPL4TZxgqHw3WGZ\/G7Ha7W7ny8EJdzc4ZT5djrBP7GqQfQ8Iqnn0w5oGP1gkXGsZLGcYRsVzp6jCQWPmwvsQAWFzLxoQGtbAOPxTVR9kzEMDIns6viJTZFVonB1mw1pMrofBcLX5A81huAu4xjdFCFRixrRpjIFbK8Lj20l\/dRkWKnSYOhQOCxC+VrIhr\/5bmixRiyw7qOWyTqAwUJ1E9zJUMnCOTyZFH0E8N6nx+mP43JdawDoiOeIdQyIWDJM9r3AIL7t2g1WVtfw4bFHZfyGmGumTdHzWaeQhDaIEFGaLgAFXvlKICeEqanBKJ3FKavla5qJTN2EX40qCQTj5OKxuPwiM28mNS0ARjxJXbfhHBWGtGxQCj7Jg6t7HKJeM8QEGwMHl5MPK5GpFKmlDEpy5\/tw2D\/0G9ZdTIXH2jrq8+xUX3qCUtaCQ\/TOLep0iMwmC7eQech2cXWZIDKTUNF0h2nc9roodn6FOqXS1MWVVs0l8eZEGWrG4vp4oPmFc7QTZREMTMGvRiibhaCl88H+v9mbgZfDDDT65NfqvP6S7bKFdMf1rhHTSVJTM4obiMeioJFyuF1Xxp6BLouWEixRxjVON7HqNsEesRVOebMdrbCar\/\/zAXJCJKEpJ2q88s7BAZ5LGRjAx3EoI2ryNOYm44TN54KA3MB8on5ZQFI6Wa1zTF1QHM8zG7iMZikZc9XDpQzsHNSirDc7V7EBjzmTQJX7L3i4rAaaMcVKCJTGuZCIzBb2G7r+HYG8URWtTNVzUnhnuToAuVY+dB\/i+j1z5mpGq+5SfqKHltxwyfWxVqI1HyAruzA2aFGgF5e9dsxG9xop3l+05dtITnE3W7aqd+0p9j24joT75iF93Z7DWPqcR\/YmsWITQqMa1KWkt4McsS1NGOus0RYVv7Vcwug5xlkFX2a5rnSc69zZC+4u4srdZFYqFiRdsqgycNNhTl\/3w1eBh2bHFq7hOc1HnFzEajS1ss0opf2u1HUkXs8AniRTGBAIF8iXVM06+MNIGCkohLG+Pdx8gWRQ1JDoqEeXN1BgjRtQzs8BsgbYxVoHxilyA5a3+wrNGYLGdV4vkmDg610zBpWF4kgkO9+bO5lYH3UX6wmTpMqQQ4Pycn4vGmEQ5BqbHSevjJrULjJGIFYvxDTv\/\/P8R+TFqK7CTM0zzEmQ9u0sWzEHpjkMOPgBzjhotUydKYXSdorWfauKl3mPBtP8eO0+Kf4E0JlXiHHY4eSuxmw6FYqEU6ckba5qra\/3WZyRPF8pmXivVKnyRhpLnzVO2a2gtNv5NuafkHr7l4Sj\/n5gVd1Xl+apK+jhqyRKRZteMVkZ4UtMGffJm25xtY5ED2zpHOeGmXp6wmM\/j1nEb\/yfg+e7bS6JE+PN0+92xj0+vhOOI2hgYZTF11\/9kHygZeUhJ29PWofrU4b+lFIYcDdDrxbovBCb8u7i\/IRjsHp\/AopV7ivqxtPcXF\/4UZoqTqYK\/U2hjKyvwiLfhPJX+5fDHs+\/0YW7uuUzj\/04NPjCAUyo84p\/WcXJEaSlANINDJIJydclnFEioe4Y\/RZSv\/MURXrOS9\/FiBAQa\/IhepOEuKit0UfklPXUNmP+ghXg8bPUIIW7hYmwOLhUV1uwIvoFZUSizApAPSd6aDfsjmkIPbjRKtLPL6pETx\/uBxgVmDafZxTCHylt752C2UIEFDbbEY2duSDhlaV49h\/M0atgl2LZJWzCb3sKlQl6L1UtcV8aCtkfwcAFgz2u036BzdTtyk5WmbbC7Pc9U\/Lwnguvp6qoifxcnWcBLx0V9hU46\/9qpVvUBwU8TJJZuel5HUOGoFWqWpoKqJcq8AXQdUnhHyFCp6E4xVOQaERifpW3S7PAX+srh2Vl7gnEtKo5GyBh62LuzsnsAIXzYnYgVYH91ETQnuA0al4\/5j3yx57H0Kf376vXSQzpr+kAb2h95yKv1AZ763yPC3wIHrGxRS+Cw69Xqq+kU73aiaA5y7RPOLBJiPeKaoyrR6ocnhQ2wto7pWFklQcMdIOU3XShT1\/0PkSEMs\/XSUP8Cv1arN\/e4+j3F6VSUJVKsDLAlyJZe6fvHa3hXyGVDUfqcInNlgYJ3pvNsWJBw7emS0E2eIC+jRWIihv1uCjFjIjk7b\/m0UUelFgZpj2F11WER+STxOStQUafaZ2gOLh\/MZZBPx9OS9h4l+HollbJNR5tNLVny2gkHf9KToFhWP5rz8T+nVR\/Gs3XaHXMomyVbuo6M2FIWP79cnN03ja\/ZqVuSUJuGnPMxtJjvpXvN7uJXF0XWdWh7EgULdh7yvjH3mzVu1dP35oeoHT\/d7MVBeZmyY409S3zhbf7BZ9mKsB6uTRvxKzNm\/C\/0xFXvMRx9bm6fCu4is+ysL4+SvYJBvYIitaYIN9dGYcPMnwv9ljFbreHCZyAqwv6rLSKXbFpeiZgxaO34NBE0nABRZj+J47MXfPQDZyPih7y6dOjJHKBlndmmaoMvNdN\/SBtFyve\/tjlDh9vwKHAOMOuqfGk9e1D5TT+HYOBYygdltTlLXy7t4g6g8oldbQZumZw+ClJxqumzch48vMUEkbEkdaiqFQhRrGqytG7dSt0WxH2RLl1b3cI5alLTTR2QBuP2t7FLMlkYfNlttOP5pmH012rclmAbk3ptjA2B3nBamUlgKKOTYIA\/p+uY3wE1SGzAVS8KfzzvMhyZEPWpA9ql9mjSDyQC\/raCkpJ6hj6cyjPlfsolj5d0uH04HL6jmGxWcapcFKkk05MJBF2Xz3CV2oXZ\/EGiUzCz1qHOE6oP8KshdGF8oXwopXGBF5rpg8ZSNZC63UlQ6ttQOUTJX5ERtz5gVYqCY0n3MIpOoQ8qetajGqM+S5N9xY4icogxaBZ5xcXzIxA+mldmepYdhldqhgheSIpSiWy9YV3h9LpB5B5VEOOa3XWYr52bepsx9uVs2KfrhniY4ZyDTm3DtnaeJYdJJePYrZ4I255jawqhZIkX6aSUo1hZrxD+tOyJw6Iq+HC\/oguhFolWeRs948PO0GNJpm0OWCs08P\/vDpUePG3Xvu+Bhe4DhClzjrQ0MD17OECAKMHDv0\/xzod+hzTurkFw\/SM1rMmM9e40+7jIiGHUxF1qLsCFiNgQZD350tfCuGhk9+7m3OYmbc96HW\/yB5DbqW+PkvWGH5RrjwF\/MT17oOXqR5pf5IdvkBX2eIouJ07MavTfCxV7zzuTueH3GfEVeJuHJWgim1pqxvEcHlxv9hPFO544worzql8WItIy2zjJ+EUOhAYsa7znLfCYE\/4FDvdwRLmk5sNmY\/ohKWCHVIfJk7GFSCxBLlTtQsX0p8vgxKT1wnrF7bWQ+OVuR84MaTAxoMu+1I8CCvDPCmCsEKGJkFs2p28n87ImoBEX24focW6CbJnkl\/eYrKaTkn2GaNT2MBVHRchgRR88yT7YBxQ2w9vesnz89mqGGgDmFFtXFLPeAgcGTqLiytkgmkJoVoJoy1TmTzdyM3l\/wQWF3ds06R+b48W1Hykil5R41C9a\/EjL4pRUHatp8QL77B4AQ32t1Ode7cSBgAVpiHoSA7HwnrMBSVG39nv\/U43iHcHwt+7hs7fWhCvICG71LpjymfNytToxj5LqB60j6Wdp9h3cysOcqSoa5vlMMAN0o8r5acRBw4O727V9pFmFm7VjZiJVkcjhp52GHpifuZ7MrWJVadZOF3\/oRywmjUNV8o1RCR4Qag0eqo\/nih\/sL\/fzyCaayNuqwNK1NdLcZ7XOGQemjeRo\/U3spSYbwGCykA766pr7aS1oGuUhTwo+udxvND5aN9AJ5fKf7weQ4\/J+F7d3VwX61G2FnzsiNU9pLertmSFqj\/fuewMcTYpKNkvBN42UEk6Cl70gLvq1qYAe58YGr\/U1Ns6S8Am87TY638wQc0ZtOVUTTKjOLj2IUWclwj3cwKWakVzfnmtgVmaf9z8Ll+lyxFtPAgopVuKB7kU8D2zEgk63d6ITl4ObPWK1N\/CgmEZXL1CT7towXmXbK0Yxo4YN\/VoQiYkWpq\/UHnqw5WShYioklSZDp9466xN51QVX+xIRo4wSpjTdaoZQz3nClUGqF46ZfE\/zVW4eNeDHU5H5yEHDIC6geKHivqmY7w96EMtKfOaW5Qo9JQtVsx0OXutzgwDJewkQDfVLn62BEIg7+7sREtzQqoZiBrQALEn+y9BIKU1PhnoWfUVEDOxnzxr7W+ZCIWcobpaWdYgjecPyjCFOyQ07nk9IMjE6u1jWpo6sFe\/V6Jqmoq5uicP4xCABFNN74ajd19bdIvWKNB4N1yQzviT96+H1D8wuzljpXnA5DOhT6CUDxWh4r5RJsB7Ow+xUqO77IbPNxBJ+Av04snOT2ZgW4Ir1svSTDI0dUtzK1aCJws38SJdufZ9E6qahiogLILX18BWETaS92VfXNu6CWa\/WgdzOvfzv4V5PAjwRY6GNzY+PRhHdBRpN71bhCf+mpj7GWTdBop9QFbyBM3B7DhUdSzBpDU3vyAdZ6XkxM7L8inAbxkdnyLomN\/CSVLCRqRlEtEq9u8eLD2Mzjncu4dYET5Dk\/OUDtyheZSEFjrP9tUMIOtNwFzztbEQ0Q55fmzMsEY5N7Z5MbtrzyHfejRDKuWlybPBitUqaP4vhWkwXEilDiz0inJzHSa3huzqJwQREBlRZyx3LwPl3FNvTYl1IyK8i4s4VHNPsIrGv2Pvm2Gr+57AdX\/Nkq95CTVe7Th+R3l8DIaOmLfNKtRF351WeOCCiIhT+SqKT+GLDy6JmX3DSaicw7\/ZhUSUA+C7zKQhh52Ifljn7OIcfLvd5sti1oTIqLfIcVG\/BgUWUu1NBC23HQ3VFXxqGMHA0oIyFLvqYeuE+qDOI+6lupKhcgiepXTv3RR6gLeF8+15sC9gxKcJ9HTLGkQwHrxga27661cINtXgbHobRMKg54OoKxv80Nq32yHt9U5cJN4gFp05xmsGe3IUee697DMKgg4llVb+Ix5S2oGGBaVg6kh\/rBrml\/HD6yIL3mQMwPvMjnTVP8i2IO8GpCe4dSFUOt5Rp90tSGq5coVXlO89SlA2N\/ASeHqdL\/rR8mOAB+djfnmlVgTRlTwUs0mx46G3DzvBxBI5QTG6Gqw\/rRtiMl4S+Y+SpLT3bd2BIPSOpFKzZHpzEkE+s+s+4ZUzCJaVvGHNVM8zIpbf0Dn0c7AQH+n2g0pkodBNba9quvnpTkwOWyl6ngc2o6Y5IboF4S9Ye5TskTC97nyqUfFfk6lZvK5Ou8070SWGuial9t2IT+yDNU7cxHF5a2nY5xJowoV2lymWxQC6nWdwqSJ1qeN4e+00Yq+UAoEtNuMOKopWsy0U\/TsD3ZUW2UpGS+oHZvwde+sts3yNXCFJUw6KVIxk1UFTq1qgRvjN9z3KAQhyaT9LPBkkEJNIxo0LPrdbqqI+XQY3mibdl222dwC+g27BEk2tEOW7zSAstex\/WDs\/IDbK04QD52cUz4oiOoAFeaQ+JkJFJFnFwH6jswj8KTn9bEWrQCNZZG4dBn2OEXItncdO6j5wCXIjagUeq1JqqbZAw0H0XaSIUJBOAUNTYtDpYL4UbejbMy4SFVflWIsbJOeDm\/apiqHEaDv5bRiPXXKaIS\/f+aQyXqswnjxcppOGm6xv7HJwj92LMss57W4Yahn4Hup4RlsLeNyVws8P1oMXNXBtKldplYH7DYJ+W+xrEsgeACQssoA8gU161k81ODVJileoSLYZ3arOhnTo9\/M0Cpo4s317oQ7yjsnTboiROBHwDjp9x+JNmUK4IJXaPLeV3jLRi+WFG4zy9XvgpEDcsyJETYgiHI8Ey+STU9Bgb5uGzxj6peB2AfwVSULpJ4TSeOu48hKGS1mZB26bMTXB2tbzpar5SpsSo\/9VnCF52DGCTMldhRsSnW+L1gGioTq6m7p9w0D7oURRvwBdvNJI0V7rtzekCP+INi\/dQ1aufsyFZ59owRGM0RVeCuSKwSWHR\/bu+JsAgeWvA+bXtR97iur4urbauySEKV5lmOs\/m3aqTFC4murrurpmQbY0GGqedhWYLoQqWp8uQXv9BUvGUgDEYMJGKxFKM3KO2BrpCsCsOusXo1cQ8ECWcvEFrWA7ZCIVLb8rUFlXe8iTEtvKKaUrqspLD49HmXv9hVeNFwsRdUMs\/wfjJSEgq\/Hqv3XojKS\/\/2iNdFt6TY6z5clBTL5vTt\/\/PZXZqViTPoCwgZnuEMtISZ4bx4oOt43B5BUMjjYQOGxPuTzmqgfFo3r6UxwUHxT3h67diOfwsOvIsj363lHdiZ6q\/qFH8xC9ryPfysPsFhMLYixzBCFEYutGrSUh6Qgqt8lFFDUDSGb\/z71KJS2\/TvkjFc+yjwWW+gzdheac0\/xhReVBymoTqZhhlStNXkwOn1zH\/QsE0B9vxAXXhM4iQV2w3trI3jsQexUm+77GBulKb6ssCqFUH19HAQfj1zO+Vkyz1rQuIE44Ql0iB7KLpihVqUxCK5d+dgNLK9UA01xe+lshscL7k7gRTaqrrSW\/KH2ihjCS\/28idld64hurOJacJdL6W49aC7v6efUle5emeRqazZhA7sqps15hk7zb3+nG1\/6m65hcGRy2M42RX0khsZn\/E+0wlHQgoy9DfiTm38O499SC1ejka2x5lU44eiEpVdOFU83BruF3vZGrO0JB9712SlBn1+rylCOtcUREQXL11XmBMMZNAYlr23kFH2GdRKdqXP5+GnpL3UCwAgOI=","iv":"98c7d7252e95ed70e7ee5c56d08baddc","s":"25dc65544c7c7571"}
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