Marketing
September 22, 2016
Image courtesy of Bloomingdale's
By Sarah Jones
Seven percent of personal luxury goods sales are made via ecommerce today, but online retail will represent 12 percent of the luxury market by 2020, according to projections from the Boston Consulting Group.
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","iv":"ce26f29bc6efc17875750f9c67682316","s":"54d64cc9c5423874"}
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