Marketing
September 22, 2016
Image courtesy of Bloomingdale's
By Sarah Jones
Seven percent of personal luxury goods sales are made via ecommerce today, but online retail will represent 12 percent of the luxury market by 2020, according to projections from the Boston Consulting Group.
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","iv":"4c57c47fab3d1667c3f68af4a614176c","s":"6fcf2b594fdf7ab1"}
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