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Dec. 27, 2024
  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  4. Dior reinvigorates Miss Dior with latest floral romance
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  6. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
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  8. Just how disruptive is Airbnb for luxury hotels?
  9. Orient Express lends locomotive to 'Mission: Impossible' crew
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Marketing

Luxury makes direct connection to social media users via societal causes

January 10, 2018

Still from "Writing with Fire," a film supported by Gucci's TriBeCa Documentary Fund. Image courtesy of Black Ticket Films

 

By Brielle Jaekel

New research shows that consumers are more likely to be loyal to brands who share their core values on social issues, making luxury marketers' reliance on a philanthropic image highly important.

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  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  4. Dior reinvigorates Miss Dior with latest floral romance
  5. Prada Group bucks slowdown with 18pc revenue boost
  6. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Just how disruptive is Airbnb for luxury hotels?
  9. Orient Express lends locomotive to 'Mission: Impossible' crew
  10. What marketers must know about luxury consumer tiers today
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