Marketing
August 30, 2016
Image courtesy of Bloomingdale's
By Sarah Jones
Despite sending more emails this past quarter than for the same period in 2015, open rates and transactions barely moved.
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","iv":"9f5baf5c29fc80c9c160d22c86f4be53","s":"f496e71f6dfd53ef"}
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