Marketing
August 30, 2016
Image courtesy of Bloomingdale's
By Sarah Jones
Despite sending more emails this past quarter than for the same period in 2015, open rates and transactions barely moved.
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","iv":"3c0e10b58aa8c80cf2cd75b96a12c046","s":"b34fd5db446ca846"}
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