Sections
Home
Industry sectors
Channels
Opinion
Resources
Subscribe
The authority in luxury news.
Dec. 24, 2024
Most Popular
My Account
Subscribe
Sign In
Log out
My Account
Subscribe Now
|
Sign In
Log Out
New York, Dec. 24, 2024
Home
Industry Sectors
Channels
Opinion
Resources
Advertise
Subscribe
Audi propels Santa into the future with electric sleigh
IWC social snow globe stirs up winter memories
Bleu de Chanel dives deep with new campaign
Diageo unlocks Fusion Partnership Lab applications
Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
Rolex partners with Melbourne’s National Gallery of Victoria
Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
Tiffany keeps it simple to attract interest in New York Times ad
Balmain enlists virtual faces as brand spokesmodels
Dior goes for gold with flashy J'adore campaign
Home
Industry sectors
Apparel and accessories
Arts and entertainment
Automotive
Consumer electronics
Consumer packaged goods
Education
Financial services
Food and beverage
Fragrance and personal care
Government
Healthcare
Home furnishings
Jewelry
Legal and privacy
Luxury Memo Special Reports
Marketing
Media/publishing
Nonprofits
Real estate
Retail
Software and technology
Sports
Telecommunications
Travel and hospitality
Channels
Advertising
Commerce
Events / Causes
In-store
Internet
Legal/privacy
Mail
Mobile
Multichannel
Out of home
Print
Radio
Research
Television
Opinion
Blog
Classic Guides
Columns
Editorials
Letters
Q&A
Strategy
Resources
Case studies
Conferences
Editorial calendar
Luxury Daily Awards
Luxury FirstLook
Luxury Mobile Summit
Luxury Roundtable
Luxury Retail Summit
News briefs
Newsletter archive
Podcasts
Video
Webinars
White papers
Subscribe
Comment
Email
Print
Reprints
ARTICLE TOOLS SPONSOR
Internet
Luxury email marketing heightens perception of exclusivity: expert
February 15, 2011
By
Rachel Lamb
To read the entire article, please
subscribe
or
sign in
{"ct":"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","iv":"725487891e76467567ee01d812db3846","s":"bf94046d05beef93"}
Email this
Print
Reprints
Download PDF
Share your thoughts.
Click here
« Previous article
Next article »
LATEST HEADLINES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
BMW sets record with funds raised for education at playoff event
The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman
Montblanc cuts ribbon on concept flagship boutique in Chengdu
Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
EssilorLuxottica, Prada Group renew licensing deal
MOST POPULAR
Audi propels Santa into the future with electric sleigh
IWC social snow globe stirs up winter memories
Bleu de Chanel dives deep with new campaign
Diageo unlocks Fusion Partnership Lab applications
Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
Rolex partners with Melbourne’s National Gallery of Victoria
Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
Tiffany keeps it simple to attract interest in New York Times ad
Balmain enlists virtual faces as brand spokesmodels
Dior goes for gold with flashy J'adore campaign
VIDEOS
Roger Vivier enters second act of cinematic campaign
Roger Vivier enters second act of cinematic campaign
Ginori 1735 spotlights holiday tradition
The Peninsula Tokyo to host exclusive driving experience in 2025
Magic, melody guide holiday campaign from Cartier
Diageo unlocks Fusion Partnership Lab applications
Balenciaga Music bridges cultures with Chinese pianist Wu Muye
As Notre Dame reaches restoration milestone, Dior crafts couture moment
MGallery Collection wins Grand Prize for luxury tourism
IWC Schaffhausen explores spaceflight in short film
More Videos
MORE IN Internet
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Louis Vuitton joins Discord
Gucci to launch flagship storefront on JD.com
Seabourn equips expedition ships with SpaceX technology
Back to top
RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman
Back to top
