Social media has a large influence on retail consumers, according to the 2011 social commerce study, but these findings do not necesarily hold the answer for luxury brands.
Louis Vuitton announced a new social media application for its upcoming exhibition at the National Museum of China in Beijing that will further the label's branding in China.
A clienteling tool from Alluring Logic is aimed at revolutionizing the in-store shopping experience by providing sales employees with personalized consumer information to make the shopper's experience quicker and more enjoyable.
With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels - that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.
Major brands are increasing their deployment of mobile bar code campaigns every day and everywhere like never before. But which mobile bar code should you use?
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