Italian fashion label Salvatore Ferragamo is giving consumers the opportunity to preorder its spring 2014 collection directly from its Web site with a trunk show microsite.
Fifty-six percent of beauty brands received challenged or feeble rankings for their digital performance in France, indicating that attention given to other markets saps commitment to the studied country, according to L2 Think Tank's latest report.
Luxury marketers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair’s 20th annual “Hollywood” issue by promoting their latest spring/summer collections in an edition that rivals September’s fashion coverage.
Today in luxury marketing - Bulgari settles tax case for $57M; Miuccia Prada relinquishes Prada chair to join husband as co-CEO; China state media slams Aston Martin over handling of sports car recall; Another Tesla caught on fire while sitting in a Toronto garage this month.
Innovation flourishes in a competitive atmosphere. Money and resources alone do not translate into guaranteed success or market dominance. Just look at Apple’s recent failed in-store launch of iBeacon-aware messaging.
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