Luxury marketers bolstered in-store events with digital dimensions and unveiled large-scale, image-defining campaigns during the fourth quarter of 2013.
L2 Think Tank is Luxury Daily's 2013 Researcher of the Year for its fast-growing report portfolio and rigorous research methods that empower luxury brands with blueprints for digital proficiency around the world.
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
Most luxury brands wish their followers a happy holiday season through social media by displaying a photo or writing their well wishes to remind loyal consumers that they are appreciated.
Italian fashion house Prada has created an exclusive collection to celebrate the opening of its retail space within Dover Street Market’s new location in New York’s Kip’s Bay neighborhood.
Underscoring Amazon's leading mobile experience for its site and apps, the online giant is reporting that more than 50 percent of its customers shopped via mobile over the holidays.
Today in luxury marketing - Prada CEO explains why department stores can't have nice things; Neiman Marcus men's fashion director resigns; Anya Hindmarch to expand as Asia turns to luxury goods; Sale of luxury food gift boxes in China plummet amid graft sweep.
At the beginning of this year, I wrote a column in Mobile Marketer on the Top 10 mobile trends for brands and marketers for 2013. I know, I know – the massive post-holidays hangover must have clearly clouded my judgment.
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