Marketing
February 13, 2023
Brands have always been quick to cut marketing budgets. Experts suggest executives rethink this approach, as 80 percent of TikTok users get ideas about new products and brands from the platform. Image credit: Aspire
By Amirah Keaton
TikTok can no longer be relegated solely as a source of entertainment — the platform is steadily growing into the role of an ecommerce leader, revolutionizing the top-to-bottom retail marketing funnel in the process, per a new report.
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","iv":"df545273ae3e7f2f108673390145d213","s":"18228ae00efcaf51"}
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