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Fragrance and personal care

Luxury cosmetics should be wary of Indie brands in digital space

December 5, 2016

Dolce & Gabbana beauty, summer 2016 Dolce & Gabbana beauty, summer 2016

 

By Brielle Jaekel

Smaller independent brands are overtaking luxury cosmetics brands in the digital space now that their operations have expanded beyond social, according to the 2016 Beauty Index by L2.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. Women now represent 13pc of global billionaire class: Altrata
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Audemars Piguet unveils collaboration with artist Kaws
  9. Mytheresa releases quarterly results, reaches record high AOV
  10. Louis Vuitton opens applications for biennial Watch Prize
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