Marketing
December 1, 2017
Bally is embracing a digital-focused communication strategy. Image credit: Bally
By Sarah Jones
NEW YORK – In response to the increasing pervasiveness of digital, luxury has adapted its strategy for speaking to consumers.
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","iv":"9c18d6f3648a244fe6df2ca90c74a08e","s":"4749e5e44cdcdb34"}
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