Marketing
March 9, 2022
Tiffany & Co honored Chinese New Year with a limited edition series. Image credit: Launchmetrics
By Nora Howe
Lunar New Year is one of China’s biggest celebrations and provides ample opportunities for the luxury sector to succeed — with many brands turning to capsule collections and influencer relationships.
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","iv":"c0234b792a924fbe64090b8eab787ad9","s":"66abdffa222d1dbf"}
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