Marketing
March 9, 2022
Tiffany & Co honored Chinese New Year with a limited edition series. Image credit: Launchmetrics
By Nora Howe
Lunar New Year is one of China’s biggest celebrations and provides ample opportunities for the luxury sector to succeed — with many brands turning to capsule collections and influencer relationships.
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","iv":"169af4a3e003f2ed1702ee64dfc2b08d","s":"6c620803bd495d8e"}
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