Marketing
March 9, 2022
Tiffany & Co honored Chinese New Year with a limited edition series. Image credit: Launchmetrics
By Nora Howe
Lunar New Year is one of China’s biggest celebrations and provides ample opportunities for the luxury sector to succeed — with many brands turning to capsule collections and influencer relationships.
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","iv":"0df04fc28f4d69231e1aecd036222a29","s":"8b2efdd2ddd0a936"}
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