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Automotive

Luxury car drivers respond to print advertising and marketing

June 11, 2020

Affluent automotive buyers respond to print media. Image courtesy of Dialogue Affluent automotive buyers respond to print media. Image courtesy of Archant Dialogue

 

By Dianna Dilworth

Even as digital continues to accelerate as a luxury marketing channel, print publications still have an important role to play when it comes to selling luxury cars to consumers.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Porsche Design boosts in-store traffic with Linkin Park collaboration
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. Global millionaire count to increase significantly by 2027: Agility
  9. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  10. Chinese ecommerce - Luxury memo special report
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