Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"896d26804be30df150022e66c2f8dc80","s":"0e79d0e9b3fd84ed"}
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