Marketing
October 17, 2018
Kate Spade fall/winter 2018 campaign. Image credit: Kate Spade
By Sarah Jones
NEW YORK – Millennials’ sustainability motivations are good news for luxury brands, allowing marketers to stress the idea of buying fewer, higher quality goods.
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","iv":"ccdfea0815bafdaf47227a6daa9480af","s":"bef68c555caf2f40"}
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