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Nov. 23, 2024
  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. The future of successful luxury brand collaborations
  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  8. Clarifying luxury brand values and positioning for an evolving marketplace
  9. Luxury Unfiltered: The real reason luxury brands fail
  10. Bentley anticipates first electric SUV, arriving in 2026
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Luxury campaigns fare better on Instagram, Pinterest than mass brands: report

May 30, 2017

Luxury jewelry and accessories particularly performed up to 75 percent better than a regular brand campaign on Instagram

 

By Danny Parisi

Luxury campaigns perform much better than mass brands' efforts on Instagram, with a 30 percent higher performance rate, according to a new report from HelloSociety.

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  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. The future of successful luxury brand collaborations
  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  8. Clarifying luxury brand values and positioning for an evolving marketplace
  9. Luxury Unfiltered: The real reason luxury brands fail
  10. Bentley anticipates first electric SUV, arriving in 2026
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