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Marketing

Luxury buyers are more impulsive online than standard consumers

June 5, 2017

Mobile is now vital, image courtesy of Swarovski

 

By Brielle Jaekel

Despite luxury brands being notoriously slow to adopt mobile technology, a new report from ContentSquare found that 73 percent of luxury buyers browse via the small screen.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  3. Fairmont salutes company heritage in new campaign
  4. Pierpaolo Piccioli joins Balenciaga as creative director
  5. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  6. Luxury Unfiltered: Why clarity and authenticity are non-negotiable luxury storytelling tactics
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Holt Renfrew expands beauty product recycling program
  9. EBay auctions rare fashion pieces, Porsche 911 for Miami race weekend
  10. With ‘Worn for Generations,’ Belstaff embraces close bonds
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