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Luxury brands will not be thwarted by discounters on social media sites

December 28, 2010

Luxury products sold on discounted retailers will not thwart real brand retail

 

By Rachel Lamb

Luxury brands such as Vera Wang will not be harmed by the presence of discounting sites on Facebook and other social media sites, according to an industry expert.

Although these sites offer luxury items at discounted prices, those who frequent sites such as DailySteal.com or Overstock.com are not typical luxury shoppers. Loyalists will know to stick to a luxury brand's actual ecommerce site or its trusted retailers.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
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  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Burberry overhauls strategy amid rocky interim results
  5. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. In Geneva, Christie’s records new high with Aga Khan emerald
  9. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  10. Luxury Unfiltered: The self-inflicted luxury crisis
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