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Luxury brands will not be thwarted by discounters on social media sites

December 28, 2010

Luxury products sold on discounted retailers will not thwart real brand retail

 

By Rachel Lamb

Luxury brands such as Vera Wang will not be harmed by the presence of discounting sites on Facebook and other social media sites, according to an industry expert.

Although these sites offer luxury items at discounted prices, those who frequent sites such as DailySteal.com or Overstock.com are not typical luxury shoppers. Loyalists will know to stick to a luxury brand's actual ecommerce site or its trusted retailers.

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  1. Off the Cuff: Getting to know luxury’s top-tier talent
  2. LVMH charges Jonathan Anderson with menswear at Dior
  3. First quarter sales up 7pc at Hermès
  4. Vestiaire Collective calls out overconsumption with textile waste campaign
  5. Lamborghini shares tribute as Polo Storico restoration center turns 10
  6. Fairmont Hotels & Resorts, Make-A-Wish introduce ‘Bake-A-Wish’
  7. Contemporary partnerships chart luxury's path at Milan Design Week 2025
  8. Pre-fall visuals from Valentino offer nod to ‘OOTD’ culture
  9. LVMH faces stagnant Q1 sales
  10. Luxury Unfiltered: Why clarity and authenticity are non-negotiable luxury storytelling tactics
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