Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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","iv":"721544fe25f920a48aad8e8c7dc9cf8b","s":"c9f8f89a4b78de6a"}
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