Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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