Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
{"ct":"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","iv":"b53a8c5666f8098efef7249ab23c54f3","s":"0caa43eb084415df"}
Share your thoughts. Click here