Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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","iv":"9295442203860278641a2cfb9e606717","s":"576315da5d072f7b"}
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