Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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1VE1+FtU7\/qV2PCgHxLZgmAVUU27saJiqarxZwVMYPtwbA21F3e2jck0lGtuLw+YVcf23y9kjVAMrDEq62McGCCnWCtR0qJJ9\/jVTQqWgQD030eNXbs4qW1qKQdLJ5h8BgvmLpuj1JymGhG7Oi6RKA7VqdFtnqzKrP\/e9codqfTULN0mhZAdKHXe5RGETBlZsszOn9faIZpTyhO4PiIjx6HYf\/9HRHJqV9R4Vd02b8c0clriE5\/i6p7CT1J+s1ZS2VlR1ErkxYlz23dA0BNi04Z1sp9apwd4xQ==","iv":"08e0201950b5cff34a75f360d807b1ae","s":"e6044de1acd91986"}
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