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Dec. 23, 2024
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Marketing

Louis Vuitton, Tiffany turn to archives for soothing social media imagery

April 7, 2020

An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton

 

By Dianna Dilworth

Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. What to look for when buying your first luxury watch
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  10. 2024: The challenge for luxury amid global and regulatory changes
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