Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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","iv":"7c24f635245bdf7d52ad0a1267581431","s":"29c19b1a03874410"}
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