Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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","iv":"448185e5c515fe37485560072df164bc","s":"8141f12ded4110c8"}
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