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April 6, 2025
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Marketing

Luxury must approach TikTok with authentic storytelling

March 18, 2021

Industry leaders discuss ways brands can use TikTok as a tool for conversion and growth. Image credit: Getty

 

By Nora Howe

Luxury brands have an opportunity to build trust with consumers by incorporating TikTok into their marketing strategies.

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  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  3. European buyers shopping more often on live platforms: report
  4. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  5. EssilorLuxottica extends agreement with Roger Federer
  6. Gucci uses Grammys as platform for ambassador announcement
  7. Bentley takes commissioning experience online
  8. Global campaign frames avant-garde pieces from Pomellato
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Perrier-Jouët, Chanel's Atelier Montex craft second exclusive collector’s piece
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