High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
{"ct":"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","iv":"ebae7fa3299eed7a0b39585e527848f4","s":"eb9b9a3e22614af8"}