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Nov. 15, 2024
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Luxury brands tap celebrity children as new brand representatives

June 1, 2015

Outfit from Lanvin's Petite collection for children Outfit from Lanvin's Petite collection for children

 

By Kay Sorin

A cultural obsession with celebrities has led many luxury fashion and accessories houses to collaborate with brand ambassadors who can use their large followings of fans to bring attention to the brand name and its latest products.

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  1. Capri Holdings, Tapestry abandon plan to merge
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Burberry overhauls strategy amid rocky interim results
  4. Neiman Marcus honors Leonard A. Lauder in New York City
  5. Bloomingdale’s gets ‘Wicked’ for festive campaign
  6. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  7. Dior reinvigorates Miss Dior with latest floral romance
  8. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Creative director joins ranks at Harvey Nichols
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