Marketing
June 4, 2020
Gucci promotes fashion and leather goods for Father's Day this year. Image credit: Gucci
By Dianna Dilworth
Father’s Day is around the corner and luxury marketers are running digital campaigns to boost sales at a time when retail is suffering and cities across the United States are experiencing unrest.
{"ct":"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","iv":"f68715fcbb25724dc4714800a6e9999f","s":"1418150b2ce1f02b"}
Share your thoughts. Click here