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Nov. 20, 2024
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Luxury brands should use SEM to push Free Shipping Day offers

November 3, 2010

Neiman Marcus, Bloomingdales and Saks are taking advantage of Free Shipping Day

 

By Peter Finocchiaro

Luxury retailers participating in Free Shipping Day on Dec. 17 should focus their search engine marketing strategy on boosting visibility and awareness of their shipping offers, according to research by Marin Software.

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  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Luxury brands losing ground with younger audiences: Bain
  3. Kering launches Generation Award X Jewelry to support sustainable design
  4. Trinity Investments acquires The Standard, London
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Louis Vuitton goes big with temporary NYC store
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Diageo launches new division for luxury brands, experiences
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