Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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","iv":"8dc3ef660de86e83687dd7d2f5b5f3ca","s":"cce8f6664c903fd1"}
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