Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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","iv":"cecc63da6a381764c216e8912afa676d","s":"de6433f90e4dd7a3"}
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