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Dec. 22, 2024
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Marketing

Luxury brands should tailor marketing techniques around the world: BCG

December 16, 2020

Vestiaire Collective's Vintage Mania campaign that recognizes the vintage fashion trend among millennial and Gen Z consumers. Image courtesy of Vestiaire Collective Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective

 

By Ellen Kelleher

Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.

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  1. BMW sets record with funds raised for education at playoff event
  2. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Orient Express lends locomotive to 'Mission: Impossible' crew
  10. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
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