Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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t9YTSTrmG5PFdB7PPILcRr+Cvqq32uANdkCLqE83jw6C2ra0EKf+fR8kd0FC8L8EiNN2oXfWlTYf7JjKuTJvSdof4gFLRqMgqDONfODq2WwCTJKP\/B0JmgYXe3D\/Vmefxv6YKBlPzBemyLbONM06DXYHTM+E5QYjQcA\/KuLpLVT2YeSY+Y3Qmlja57W\/3vVbKnO4CK39MTPVt2HEbm7Syf0bhKgqRtAvN0GKE1KenQJ2eElzgcDZUDBwdW\/4QlDM6mzpx5vCdfw8FudL33Pnc\/i4yngwuoIp+FfzfrqhhwDFFL1TfG5eVWQGPtpriUy4YoZpwNyoGEhtjlmJUv6HfwzrtiiE58dguQbYJq6GBLAMc3kO5dvMrkxdPqbI0g7fBXwgvyL3ejHoX5xcIRb5dMoc47UvAw11sWA7IDeSX9alKp0k88Px4il\/rD\/C+azWJIT0Ionmz49R2mlyQqlWc4MGUEFAPynPHub\/9KCLTfOJimIH\/txUz7V1vLU1\/sKtMf1jgO8CjYAg5Hl\/QR7dW+JDckgNJ8WZJrZhrx28vc9IzUmXRRRY1mG6r5Y4DyMf5HfJ4h+OpYema\/7bi9mQco8AupS+EmgXMgCPEXmIRgfyh7uV2pZZX59ix8yrY9qCEXP28\/of02nDhYdcjefu5jV+mtdQl7Z69e1s9SMMyqT4mATv00u5T065hD+pW+HoqUU6ShBNWOGl8bV2u2MTRn9z368M7mCCsYLv0noqTLBcQsVu36EtQvyjM4lRLNmb3OwhXFy1Mk2CLeDZT9YWwFEpFOf62jjMR7d4yrhKz6e0mL4zKKu7jdUPWnpVoHofNiaXBpVBm0zniKELawNrnXL1mNPUvpynwyNTf3gV5dTEr\/qhKNzo\/9zVSgjUh9+mIXUb\/b\/Ml52EmRO\/CezwAVDQbMsutRYIU\/MzXyxVwk6YLlbhi7j05efua06fInOU0octyB9F0j5p1OUW6I6GTfElvM1tjgOnIItMv9GhLOJWH2ByDkC+9du5vYKigE\/\/rFFkRtaWXmNbdz\/ZMeHRi7OivVlt1gP4ZrhBFlR0LF+IwmnEcVeptc4n2hRaRoMyZ6YkFGLkvo124\/3lGcY3EglpJKa18qRod7Jcy5znP91xScvoQMTUBDR6sI7KaCKGkh\/uoznllgmCRhIRayx6ew6ydMLOyGdA877LxbsTuSCMnlTvAIhXCv1YxAzqqUEaA9NrqyzcUpF6b2c+p0IqPJ+VMXsaVj9XjSlKUbKJ0B\/No6cETDZLwd7EfBMfeWewnXVhx5pQTm3YBRZ7EGf6zIuWc8ujusFfBkPXxbQaCyDQp4tcZdUXGr9T4p25B+7gs8RUnPI+2YAOEIcv9Q8\/vNqWBgv6S4dWPb1Yg5yx2UiyDk0tbudE7Ctt54uOGUJbiQSFeIJ4clJgQEPnWEILhEV9HM8l7Ee0z3xq0h2HmtER1jz9Q9n2fWF8yLmzNWmL2jDz6CD+eouwi4LmjHAOkWjZh8oW86+SGUwnd2\/B0QGTFpkha2B2s9soYnHo4s6O4IsIqfJh572yDiDERki110ySgC3Kbnt\/jBrwjQX1TRzEdDw9mj4UAQ12fkF8NdjPBK4HrrfSvzXE\/jHhR6xfnpIEuYGLjdJO01TvmKouTAU0qkA2Q5LmsATLveMXJMPekIRLD9\/qcdUUAfiIPDTmtThCpy10wKpUmDMmSfddpyITS2KTPBgQamHvNFhQdCOROj3SI2SWNYqo3XXTObmODlNVo6V06Y3wIV\/DO4HQoHHUi\/sRkH5USOekhEOWgBxOzxE8bni7NDAQMJhzN2HLXu83vNC\/TR4at4QPBAYd5zErRCyHloALMCy2SjotJKP8tPuQJst46dr35qgYXKyqxCdcuUeQXfJ28dBmT+8hxbteRoKpbD9wmpr2cbHX8Vcv5Bib1\/OImc7JI8MntNuyyGZEGVjZCi5F0yf2NVPJvxEZ9sh1dzrxBndxjiHBSotCGnBehKh5tSqq63eC9n++dHFIitMF7MTbOgEUuXuFR63e88oLEisAnQFk5ns+36o11Nv83xQhsEDhS5B\/An2RYx8mEaoYSaXw9+Fp9tK+b1hj3OyQQH06bGRhI17mBecR5etWGAbppOOiAe1eV6lQ2m56+dTbsf9sLW0PwfsqHdi0SLn8\/4\/QbpDaeuvxi446292AsjApAQGjTgzRwH28BKG5LpPv\/0+Yy4V7LuxdnIUcHtU9hXJW6eGuHmxkuIqK0PrMg7LWgq7F2hOAlg0FdEme31xhdrUVAcCuijG6I8L6KqnGKja6cD3A0YgNyElrWtBnPnsNX1dUc0S5Xd9kIkwsU1AEv7eGaibrOKUaLcl16xinIrZAQHezY9W2dn0pF3nvYRtCSoRhgjz7JQIE\/eqzgnNVSraF5MeewaQjmHH9sSSkYkkAksD3XwG8l5Sl9q2XXXZxUELr3mCq6I31BP8iECtZ1JrBhabes8lh2LooW2vn20HmZFcSVCINV+ADK+qD\/D5KqZb6Y\/gwq3cyM8xUTEVdYaA53ultK9NuQyolHGkY52Qt0Ry8X4vQJz9gDVEhPlf0X\/+V5kHluSdlTFsfjFkJBeSkxxJL5S9b3Pl4dvhZSX6ZPrLjY3w7TzsyeUsigGqs+Uym+jpj4rNNsEzRdZ4WGG+V8g2FepITe0Wug9GIivjQCF1hdj7tbJ4ZAlNTndIv4BdWKi3YtsGOct1ATAWWbwXFKz2voqjCGcga4jDccP2uM0cAyid5bBnDZwkT5ZB0dqd89hmxN0s8ltEm1VVdLcLGEXjmWTBVB7S6t+8ili0c4dlvRLZjtt8jCL2cqJdTxgc+gU1VmLXCODMPe8OKJRMzNZfoC2zsmbE77iBANgwNYWCkDgxJ0zT4hIRxL0oRVxMKys+d1mJevU8ieOQokFA8HyC5KK7xdVYks1nGTsqmDnXETzLhtgsKSFvBjLwWUobiWYf\/yvpx0Qea9BsBWaJ7AW\/Ohss5jNZp+FRIZyUMjPJpEwdW5SSJO4m684Ojk5nccojvWo5rrnnGFF086fZeaPxZgHid4k5A6hm7YOKJAXvAXOGhpTTxUTPiFwISuFGs4FBzTRHGCSmok+AP4Y78DsB76z2cXzV8mI6QyTgIFu2Owo0sDkKLKaEVtC6hjuCun2quZfCnN2cdE5JvUapHpaTNek9\/f0h7G\/j2Rn2Z56g6gWj4AUcoMyGBd5rcNJW9lsCYt84LBd5XfRP7ayNYPvpwXN2sJ2\/cL0jVwuoYRXBGiLwjmEoYFlTGxh9cV+cqY3Qa+8ENOnNpJuU5tGHWuz0JjR9fezPJl+q26TkOgDMuosL48+xY4Lmr2cQRlwObz4hMI\/gKX0vqM5spUJPQzsgvm8ES6EFgoBpCsvCCQCu0so7tXDe4\/XxLrKH8z0I9\/LMRZKJynNiASjiYKZ8rTk957KUXOnWOF397W1nQju4quJfO0Kyn94zDgM5SCEn\/+sUE+EK+G638hkAOP0SHuyNHNqC0evvhhGwGk0bPg8aB2WXDCuCntzEyAOSwYXaSiKPRy6Imgosv3IsSz1FvE9yjrc9MxB7wuncApQskiouwASn7QQ6\/tbcz1QJagcjOB1d3adn2z9wexicATORN0mEoAnQZ+0rODyrl6XZN\/tior0irX2zcjZy3bn1MWGGn5dUrwYoc3sZ5pknm+wMaFQQXlfLT8MEvRYNMxUhPiUToMq0i3vwrlGilIjcnVckVg\/0vnbxLN3EaGCIh3KLN6Jizne4E5GpArV3p60+xb49TLt0VDmnDNJnD6+Uee\/Ux1\/zI\/pEBMJ62U6oHxSzZ1ke3Bgt4ilwx5mRUIO1I+eMsGxyoFTlqRJzI59wb9ELfr5+7nFD1P\/cmQlHtJ6veyyDwOreBHUmV5L9afFtkXNYhVOtjE5lXGUV2Y+oggsnRwKU4HBXT6Km6osSzITNDlNunfEsxFBrNbnxNcZZIyhMEonhwqHwKVG6kH364uas4cRpo6hTlSHPZ+A156wpB004qdO8U\/nCJO6yQJMCMO5C5risrpdIOePl9TNZUggo4EztnsI1pjhtGTYS8ZsAD6tN4p5H8IgNld86LeZwzBXBiAX3PgPNbx55YFsEi5gc5dWp9QRX5Zm1bFVqH0sV50tmzU5Klo\/cjp0rLTS6QUJU6ZOc8DPRO9RM7RLA2Q302RAN04739XYNnqgm+LD1MwiQZwpqDy0yQGiirvhXB9DYaqAa2drwrKOJ3AM78FgsN6cIwmK7wgq3rlAiiYnjn3Bov1RrzN+GNrsQh7DleR9E8YyY4fLEdk8nK7YKk2\/5kX0vfMGHZehI\/XaZSUlMeAw+y7xnJNE6fimus+n5FviOFv9NyeSjJBdKwj3dHOOL2FcfUzxXb6b86M1uznQZzuiKw5xNNhon5e9\/d4fFw641bzUdjTL\/0dnq2ddNkpkMC65MLvuBO\/3lqCFKRHcNk6cF97QVg71wpn1eXyWoAon4A9eft1cHRDQVpf8gODQOVaQM6lvGWsAXhC+OxpZFYOccP1fa7Sq7o3XtuUQvq0OI+fwbRCJj0KxaOcSUZUCZ29s6u2PBOC5s8fGHGDujXxQajtFLy+7pzNucZW5YGANtrmu9X62ih6EVXwZCzl80lC4dpiIkosHawAlG7KYahMhhSS+p0lUrcjt71fQrng5crZgDgT82AQ2bqqOZWd412zbKQbtYSHPkMMapyI+K5MmFEowEEpqTKjlwFNqsaXo0S5tgdgl9xWqulCYBdMFNQ9Nc+NEtZafq720rjp6tT1V0oTIb3+gaVtELqZHy0Jy51Xd1cfFkKJseAUqcd2Nbju","iv":"16ce2590c0dc3252326e23776b1565bc","s":"bd6cce6954837788"}
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