Marketing
July 2, 2021
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock
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","iv":"c29523981ad3b25dda694907c8fafff2","s":"75018e4936aff9e9"}
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