Marketing
July 2, 2021
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock
{"ct":"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","iv":"e25e5223835d1572ab08dffb48fa596b","s":"8e85adae4bb28487"}
Share your thoughts. Click here