Marketing
October 28, 2019
Every consumer is now an influencer. Image credit: Burberry
By Sarah Jones
Heritage brands need to modernize to reach the up-and-coming Gen Z audience, since this consumer cares more about being up-to-date on present trends than the past.
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","iv":"601cb17480b1668593ae84b25cf0681c","s":"276e9d3c2c350acb"}
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