Marketing
October 28, 2019
Every consumer is now an influencer. Image credit: Burberry
By Sarah Jones
Heritage brands need to modernize to reach the up-and-coming Gen Z audience, since this consumer cares more about being up-to-date on present trends than the past.
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DMGcXVWgvm2U0mmoiiTooMTL+\/TYxA5Gwqt7+iy9amk7AKXit333kh1vwF6MXCybfYB564ukq\/Fo8\/sTYJs5PQlEKJgm1OfQQaKqYGZuNzHhfV3za7avQ9+hBCTZXsPhC92oB6x7t4Vxyfaq40Xw8xyTuPulFcC4\/drxXz5TPNDESQGeoDjWibm5jl+gKS+2AIsO8V9hsvis5FPHvfeYSCANhN2G1JIq1iCoNcEtQ5zFnVoAmHb4IFlt\/UAo8S+oyakAXa907\/1vbXTHeajJrjWBhMH6+trlUoyOdx+au69pl\/KY7WineHpa4ow8WmuJWPLX9bEopSgdh23zb3uNdorr3zHDQJAFYryFanvHx61BcW29mgATFphQzTsHMXo5FKSeDTnLWpQUraHG+5jY85KNk4HShi9SGbvfBZ\/9BsS33qKtXyve5ZpLFr996s6ISNxJHExtqitYtEByZWY1o9ajVAqDjsvjWZAp8lFJkn\/qrhrLWl3VTtMzW5YYxCTtnl+w8cfPuaJtL\/CD6ZdBFfDpfiunJk12wC1KJ4O\/+grcRZGBcIwheq2o+kF1W1YhBrzaaVcw9tB5BZP4GgDhG9Ar928rowMAHeQuDT7zkUy3+6prBf41e4YCHLpueqb4PxXWRaL138FcSIl5JyllI13GFAi5YnfqfZfg1vD00Qar+HiNdl4KL25zxphpB3nZCBUgHo2HUecm\/b\/uFDQWxo\/ohhIGQGqoJghyH+QtrtUvgovceMqsCgF0kGPaUyC+2Udb\/oXO9u0vqQM5ad3mK9J1KcJuR++KjFNPYVjg2FKWp1IMyqBAPcUgyKMrM8r+R+UAvHPNyfG4Hsq\/d27nuTfQLYvX6ZKysurjEhGjPR\/UNAvzMLxIu8kZBYMYYjqK\/5hYnW7RCk54iUvkUIsMYRpsrqE0TwAnaHZmfXc\/eplfns1oLjE7QyJn\/4OfWZXpwvUMYrdwq037BMhXjGMgw9ULL1LODPyBbsa52yQs5XJJNpZSEHteWxeQ4BZNUu3f05V9j3VcT03DkUJtQSGyNhziMQT8aBmUqzCohiTowlA6sV11S\/zeh+E5\/Hu\/cgWRUw3NxdSwy7aF+MR9DDnuzaXRwsd1MDDXzmlnkcRoI9AnhAAxs+mBSy\/Dphamlm3OluO7+Z9Np9fO6WXd0KWr\/zIyC1XxvZduYwK7fhH0I6Xr5gOBisO3m\/9segFDo+pu0BSOlcSUr9Faottvk2obuX4LXunqDxQHMvH59PJWEe+wwxpiRgJ9Kpvj8qSCNfoWXA9Y1k3mZD2leKjvmWt9ZHt2aLMiPOOlexoVlI4g1vFXBuT3H1Lm4fXQYDjLxONWmg09gWz1Bd96Y9TpWYx9RYV9cqoqCvbS4wy0jHHZPSp005D5TYJgkqUZTj3fsKJdEGQpnoCTjcdiR6DBKCIX2dhemVnCEa1u4iz12EGY3l62nJh94BLbQ5sctZ75HY42FRqMvQARv+DWTEAdjfNnwDyTMFz3CkatySRLLojG7PkP3jH8k9rXgsppq8EljiK7RGyuOa9hoC2kUCf1N0+tt3eusH97Lfd9OImgQAM5KUdOU8cF6DCtF37bnF7QDrhzu75K+GfeHlGPV42ldldGblG8iEyTFfjb3dE4TpKM1bUgheKX1KaOMv0Jk6quCtjvczUVf9XA3p200+n3jQF0xvPzMWn\/xJ2isCDJ8YEprlViId0sKNW2ZjJ\/A6eMzr76XwbgVrWO1yfGwf2zlu3d4G6h2O0+2HUWd7tK6lHppoDAcrRsOkNXCfdxLTRgHKZcm2bL9ugzmWW2ziPLfIeoTzJjJ+e1SNN0FmbPY\/9wQnIxiK2w04M7oJfCDu1bt8r85BpbYiG3gla21BO65zJPPZnMueqLdqCY4Vt7vkn+nqWkw9kIcEaD1rI6MuJgyZlVNpk9SQH64GuSZ2uO6ytCiC\/QJim8jLAZq0YP69wilMpHp4bycg4fdpmSaKnjKeku4WGrna+cXm0trp\/+tQiPCZlQDvMU\/XjaPdReTZmoK3cprFL0UDInQCLADhN49rLtwRLW6AililfUgMtbExv5gEGspSGYy6CrqUZQ0eSlemt6ggyR0E23\/ILpfU2Tzo15sEh1nR3TvYISomeeyZj9qtKC1CSjlQ026kYRTrHSKqJCfvF50NCKRqDuu98OdJeK28c3kCtwHt7859WECY6vr+jaobOiFgPp51Ixp7IFnC1wi8JSsbcVdkzxIJZdZclw4l3OiHYXm2Xb5B8NIoLPLtmsUzatpEEeJztgQsc1vK+Mv2achK49K0KnvnzGYlF0BbkzxTiXy4eHSW6Hj+FMRCQLYzWZ1vpR4d+uNgqEgH94n9vI89zha3q6UoWeoVu129Zq7nxG3ZD9WC1+itpaRcx+629Pkz9ndLaBUGAhb+YZsLwAcqcqsicsUwmnlHCNP3Vejexr79q0nIA1xjhLbPNid6Upmi8s0mnrChKtdNQG5N8bPBb5Xj6GaT8ktuZGH2KgsFbyU5IergIYTp4sSm79DYXzAMio+Faz0ShEIfYajbwU6k6dLqkG50SeCo19Q50ZVdsVVCxVtPvWeB3fZyhR\/Yk9rtXcu7BOt4G7JYqtNdhrfQR0pBaSdbmjw1bdaYMp6etaAYa4lXJXI2Pqge0TEoBRfo\/Iyw7weK2PMDkQokL8Z60Ql5ZX+KpnqF5S2wxQOe8+ct3wqmu07v7I6TMXWOaHY76BxlijknEG2+5d9m0kRyB7w0DwVgBkJ4q3qtswum\/3UXhzxpufT0FJZ+jxv\/KafHLY4BfdEk5CO3B\/TB\/WiM41MsNtApwneIe8BJesOruIgRxZMDQFZq7n\/Vk0phhatgh\/5YEnhyDzGyEHhKkfbPx6ueVUgyZHVVVhFR1UKf0yO4h2ZylBQA7USMQmg7gkPNXrY\/e9zgR605mw12nfPPM2d0z3lxLqA04e34dUWINXUDX0OB\/48FJ92C0551PZomWZqFsI9KliE5kJlTPfrjzfY+s\/QrpqVEVnZQiS+XS2WkX2ddya14sPvq6nly4gXQnFzgXw7nwInUB3Vk+ufagSfxMV\/Lxm6oVM2cbi0HvnyxeaC576GjFdxImLuTdEGCs1EaWcQ9R2h\/SH5BrOOCxLDTkEglDZxF10xdQmhyBlHrkNag3yOtSFKlxi7FRwQeG6Mb7BWT4mtb5x5sMKnKvGrS99WZc2HFykZ8qvk+LV4g4UiQhhW4BPZdnNCG1XPdpAdcgCARMjohjS8oPA3sBlrt2OygRQqV33yJ+sIf8GFEgW53wvsY7qDDKZkhp+CxMfx6uEDeRuJubHFxb0apGruSLccvhzi9XbI7XQkUT793yG87nHSGWQxVy8jkPt2l8htmLbFoypHFQS9bW8y9F7zHm97MkYIxV7NX4vn0e7oL+g30IIszVCgAXm0Mdbzb38QWDTlauL\/z0yG55iPdRh2+xBjSE8Q5okXznickSlTe\/\/5jbQQcsb0yKOndbGstPsB6CLHtnXnELhAG0A3ZRByU4+HiFCcUMDSPiS\/jX\/Y5\/Q4w65sp\/F2\/IjpJ8HhExJToWc2yyGD1tmM30Fi9AJbCMvbjln\/wuM4qRzdGT5FnbuipBTZbOew6ObpugLk4OrO\/tZssC6J6DmDvFATD+\/Nx3N1uqb5297bbXI4weNOZwoeiBmJpo21\/3KoftDVTYjk3rOh\/VfvayUfH03tJisrWLgvSNxKVq8lYqhU9Z+CO5v0k\/Skxhj\/JVrH9\/BV7Nk08eLA4Wkk\/2zHTLfV8v1aPh3\/KM6NdpNHotl0wsrfDLxbRlOKvVItyDteZNp5lkYBj1nOrNWuvPhd1mgaj\/FFzCPmjZmzDzs92i5kStNw8H4EsrgarcG+H51g3ZF4ff4K95VJaUcylm+Z67O1fSbKVVU4XCq0nuz9pXFhxj7muE1C6gFPp9ZppKsHR0NVLuSMheTncazsU0jpJmHn7ECLnG2SgQpTBJ3acO0ybQTyYvrf1k05pP0gZyudIhh3FNUdx55VAnVk+lC0IuNOXOKMLnvMj9z2ZUEWSww3HA+GrCw45j+0QaWB9db9oOS\/FCQQloFStcKjlS\/Z4\/DG\/MO7NGw1J8k00D9ovFDtaEfQeIATvtCXUybOFPJ7B326T83YWms+ZYcGiWgxK9pBBoY4usNriAzlQDSZXDfWO8KxooWPFIIO8u9fr4sNgsidS90FXNjB2Zpbikab7OSmyyddXtoF52ys9Nj5kAxW6FcjWr6ZMWAEd7cT76i4MP\/wGsoLvOJ\/r40GRDeiI2UQToLiXOHFUuAMJ2k6hGj4cmNvdchqnqbK0\/h8HpFBELtwpzsw02JMyj\/6UXgzK1Al+K6sfPmFwEGEOE9iAsFzPbI1mq\/tt2s5pDzikHbA7WH9O8d5BvR9kkE\/LgoRWSvImZsJZjemVEPV6d7OO288ps7H8f1KbpAG9GQe2FDVwsoTT2m3FsRegFtp08taxVAbDjAbANaWG7BMQKPJXYw1jgMlYBKcfzn3AI3L\/O7oFysSpZe0sl09vMWe4dmFoBfP7CcwZoBxqfFi0v4gQdjuxBcgyDEiB5ao0X3uA2VBqAlCU5jTQa0wzkbgqVD8MeB8wTyvWSnsldacbSccg8qek+GDsRrBw8AnaqSagMSclO0zgo9L8rh1que06Vzb2VgJ1+rl2RkK3f9LuY+y9eWfZHwrDN3bbIEZpGdo\/UBshYKOx96LAZH6RuMq2l+GKWcDPEGPUlR2eIXCOUk8Luqrzi\/fLkpAR6HTEzgrRzeAec5jZP0javvdF+MQpvTW2nXPstRGkJ8hEDM0f0w+IuEziQLOY1V\/7pR6\/eYbkhwhtflcqw5CxJ4i4eoS\/xQSyQtXxAm6pP9y23UYhmLYc7CXhpBqBPtEYmoOp2eODgZ1oFR0cbKpeAPHLLJVABbkbE3EuWCLsaSMeHsxWhGrW48I4PXZSehJaCCEbsILkL+RTMA\/bb32FIbirOCRVRWbK8+CbmRsMLSrPfJZsAceUW+zQKoEQONnYiPaRYHsGswwvcTeSH5ZfEFeyZb2JJfo6qF4uoUooT\/uc9UXbXSDbPEBNC7c2UYe1vkygngE+APo2RvGATXd4sjM\/u7mHckQ3BfXr9Ir1jpQLj6dlcquMeJylojMe1ppfLVSx4i0pw2ja4bwayYrvcdQ==","iv":"5499608d539b0a4600f4597d0504818a","s":"61b6548577ff7e6f"}
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