Marketing
October 28, 2019
Every consumer is now an influencer. Image credit: Burberry
By Sarah Jones
Heritage brands need to modernize to reach the up-and-coming Gen Z audience, since this consumer cares more about being up-to-date on present trends than the past.
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","iv":"a8be5165ebb6fc6b2f4c2a8e80581c54","s":"82554d790b80adbc"}
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