Research
August 28, 2020
Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry
By Dianna Dilworth
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.
{"ct":"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","iv":"11504050cd195fae900e79f4615bcb04","s":"2e68de3af1f8d5e7"}
Share your thoughts. Click here