Research
August 28, 2020
Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry
By Dianna Dilworth
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.
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","iv":"20a55dcf4bba61146a472b1acd356a3f","s":"3f8ef9ea1db9eafd"}
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