Multichannel
April 3, 2015
Faberge egg hunt at Harrods
By Sarah Jones
What was once reserved as a children’s activity surrounding Easter, modified egg hunts for adult consumers are providing brands with an opportunity for consumer interaction surrounding the holiday.
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","iv":"25ae4deed64abf93dffe01a3085b3fd2","s":"fef6eee2f6bda707"}
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