Marketing
June 22, 2020
Jing Daily spoke with luxury brands and agencies about how they have utilized social listening to make advanced moves in an unpredictable China market. Image credit: Balenciaga
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","iv":"214ffe4bde7a9319cbed133aadb8b164","s":"d63039a8fae6a1a5"}
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