Research
January 27, 2015
Reaching the luxury consumer requires a mobile-optimized approach
By Sarah Jones
Luxury brands improved their digital performance by 8 percent over the last quarter, according to a new report by ContactLab and Exane BNP Paribas.
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TpmghnO783mxhHc50xJrWanC4mZ\/xySb+r1QybmqzNbMYR96lWxUoa+52X34nHgdH8UyrpVfWxqBlY3PmdQI+gZDyVlla5E+eb0l0eP\/OjhVl1+xB+Tr\/RVPIlPtF\/ySs1Kjd6+gYuPWpURcdBUeKqgfsqyUhmJM7MCJUGqcgkm0TfnJKrYUiv85Q4vAa1RE7BC0qt25xJGltJtVn5OuI+45Oqdw4uS2YkMW7YrsAzzYhI1QAcfEl6WSZlha\/QL601xrjOAWHxXwBumY8XQoHBJonVHTbiAbhJCz0ugKSXAc8\/Rm0H3upsBc0kZCD1wRmfsnb2d3DDZSn5BEYTLWTtO6EqXjad3Hxx\/wvDtKcC07Vr4ZONVVjc9G6P7Mujhs1YJLH+ZLlKlmk+Zc8uBguAPIVs7lozgki9+l\/8fMX4dlVtjpWKEARKp0LgYYDJiGjrmQZfOiSX+ehjO7rS2s0Ec8lwNL0OuWxs8jAnV7L7gU6SgO3xdpygu27BtlyCE5vqe55Dr1pEhpEZVizo2AYJ4PP9KH7qEk+\/usfC9kFx6yplyWWSgukSZh1IHjwAWx7+kJ8\/jB6XRrAO+vRBOLUQp57DjZKwdd5z2L16P833IU2aRzD5tgF90xAdkHp9v8k5LxAuJLULCvbcyAFUDHsL45SO8Tupg7ZnnEXqtQS8rG1mYUWRSP\/hA9BGzUSp3UAArd7DeizbHK+GAfotibPjfkhorlEnScgIA7pgNqAveUBjnGsKuCmM7sdXayjXzk1JnEA7ph\/bRBRmQmTEPjex2pbL1\/5sV5jWsxBHvsT9Dmvd4BGgeoTm9Ws2O3N\/G0nGQXMuSGDnpsb6WfakKxRp+9Sgt8gqvv4ueuHGCprLzl+K\/LHqmbgkKJehQ9iIKx8Oqj569ufAsYB0QVVpH4ILZ2qnDVlfRhVAzfHxlVyV\/097j6FiPFVZx0UnngYU08cL4EiyUsjthauZvffisGWYdX6Sz8qtESopJ5peflWgLnAeSRh7O9RdwHX8f8jK1XVwWLq4EI8GP5HGdBowTvLH29hHnocneLyFQKz283DcsfxoGh6W4vY2wmyTMe3Rvc4aDOmnHZCADk0DHa7TRd5GOw2FnpUVYxjxhD0rU1M46z51B1hJkiJFj30ySWkIypMcAdkSr0g8wQkPJAjBfoXcxaSIXOMeVTtZREuQUREE\/gJ8TufOd2VymNV+09619tyXyciwUeVWXNxNvJdxN72CGzdJmCEXdd4PSGiSQxxEUNnti1OXf6nIZF3b9rt6t87UZ80Pdv1IXmKtZPNXa6jd6ECnVnYsruxWqyVp7+1\/MSoOkVfkIyddYI4CBAnea8U3Bvsa1duXroTxZgVqn8lVI6vL9S07hL4F1kGCjKLhgMATeBz\/gvbxaRyG0PXhFA0eLZ7greDzyCd0avpp9JgP3WmljYNuoqblAmY715a2WFstl1\/wTSkTp5gJIbYyadrr7NwPgc04UFlwZT5ADB9xz6csdM+feCjUjbBZBpSlznNNRWIPf4pgWv0Ik\/pEMS3qtEYNgskdO209QMccFf1sbkVI9qtb3Xwp3my3H4HrCaNwQtYv0dzoch5i7S06VTmIMRoRvQqB4B657kcr16DTKwQAXpDKTpYABeyqNlDhWKAkg24Jle1ldLQ5oWgznaFeoVgk+IoQzzb3K+cW1tyVDb0edWkRiP88Glq\/HuwDE0OASO9m6Zol88ELl\/7SQ+xLpddH3jwr1O69wFO7mahpl16zzEJ4KrUjOpAXbtE2f9EfxEuOYghaiZUxJDvVYd12+8HANqWZHNyB+3cEYqcNtW895e6JBeDJUmA5kK4r4jz5YmUSW22r88+AG0mRoZjHUExWXvX6p4YZ\/C0IdgKyq87f6Vd0Owft6X55vYiRrwMJJk1XD8pd3kpA1GdBNiIT+60YM51AI5c0K42h\/YIfPIvKj9sm8XL32GcM0PFGUgs6GHH2ooju110PKwBAhyb3gXJHuItV+bRVTXUf5WOAOC3Y3ox16peVxxePsJo3YqVHamvl1DSBt6jVpL+\/zLT2ID81OkY43+iMrhE\/B9CLa6VLCHqBLxe+0EqJl5Y93JikYiDK+lZ545dqtpC5hTEIqUqbyHUc0tLYog2yktNz+bpEMS9RGX6LwMRSyisdRzeGlrgFTdeAccGdtL\/cb\/3CQZE0pD03XXn9pPgECAsfydliDEYkvb9geZjzPxsNNrOVcax+w\/Biu9pqCCa9Y1+geq0u29W4EZy9cyFqyxmYmLHVw+Oi0s2nvngqlKXGeQGknkRlou3o+K\/58aMkFAEpkTFIeDLXB3IilpCwvUh\/2eTtU5\/Kf8JK8YR\/6etvDjH+ShTmiUxe3myaM6BBfuwFzJfGBEyV0baXNd09CbxDeOTFYFLLKTB05q1MPu1xqwKeMI4zfkymSi4VkaMWPFBn15fW9FXKONDUuaAIPqUuTVLHEKig8X0BRWOIG2kRnZdbMCXh0n1C3vSZNezHddksYqPHPFwIfsnS0e4tmlokFaBkINGkiluVEFXolevd\/Dn+0\/tWsN1dt+kA0YS0k1YZ7a4+L4uDEdssCJClzQYj7JMHi6+wTjMX+AaE9xUdfMs39JzGfIf0hgDCwStzgEt9vQIugpJJje+Mfj32XQb6+XZtMRuoRlgtGFa4VicbNdx01aXhta1JJQTT0bU2ESDTEYP47YHFgcH94waYvYn+2ImSx\/1XAKAlt2kljwlTo3l4i77MDTQt3XQnLvS49uc0zMxlwolaPXaho6+E68OUr8Q2pqkHDad2eQDaHwJYD9CsDGgzNM6q5Cb34SxnM1pi6rh3KKkuGMUMyFH6Q5iPt+wluVMeMcY0e9brB\/AnjcfbM23P7u0KNFhft9WOES7W8KrKIktQvqsdPv1nBBO00AxOUPSlbQVH60YIbnS43y7SJIsOQV6I0HmWC6CWE090+9\/Tu8zttDEFlEIWJzummjPHGJlnLlqP0braBVGbEAcYViouQQbIW1xNXAugRoo8kE47SeQLh4gorRlutKxU9z4CgCnWFk7H1Cv0i3HC9VdIz1Y\/BUkWxGzR\/q1F6anb7xC\/0+OK82Ln7HQ2wELJtbLo0Zcy+J2ZEIY0lyvspKe9MG\/0PSLwXy8OPP\/CTdDbgckUNfbWQXcQUv+PGQ\/y6AFYwohjxerClpITb9ag4d5nAj3ivFVt9De5dqGdW1VD1FOk1dy1CrQVhpxjO0t5\/1QRJmbu4mPmqQGyDKaQYzo04Dn65q50tmwrVluZSoEiaCcriQAWV+mhb8n5jLxstOb5MQqOwLnUoaB5Ed4T553OEfqbwKOZdaJYoVcw1YySl3junoQbM299XAm6zXiu98rPBnz1TUGSAH9ygVuJsCxtHhERjmQ4prvxpTg2ZdbRqNC59UN2CNfGJjerv8rj729hNiShLnuXpf9ptdGqU9aS\/scIQaugQPmI5FyxeXJlf\/RFO8NWfcqiXxqTGEP0zLduaLAwul\/kb9r0V3SEKP8V2TWAAACu5FBor2\/kW4h3qXDNZoM5cIslsz\/LNIbsJU75a4Q1sOIu\/sTUI\/MjkaXssvn7WrFtg8Nl8yEzJZAzbdWKuKOfvtv5Ps6k0xtu6CWn4u4xYIJ6qi7aqf639p4XdPE+iban9WuDHlxgqw8U8+NhvNlrl24g+RA8zogk5FMxMqfhKefUs8Xp\/QyMhZNTSo2yjQoO8xQgZfIxUM+ueLnZV++9AymYR08WbSOnotROqvAmRcqtFgfLahn329Alo+04lgtqzS\/vhsKVYtoM9HDefnq90aTn8Ziazf8iMnea0+g5e+XZh37mu1GiRIUZbx22hK0BYMDHoAH1DvvZQjqiBmUibXIu2WUqZNXrKQTiR\/IyY3vGFQuwbGp9AGCQgC9qPV+CbpvcdWxMUP2NU94MUf6tCRcroMls1CMOlo19UC4Er1h7U2unHTFvoPC8wcX+iQjmUVkzNPkN1YK6kpvDvg9aJzEk\/sbikapFZqiu93eolnk6p\/0NyJolSDdjUCYoknbSoVFRwp2mtl76gtomzyQ4lVAcujWVSiIDmeuIbWzL1mAVwUVmsHgZqVJa5wavO9kaCesXMFJM3ujxYKFarDMLvFlqaG20QEf+SDs1Gq+KkCTBQag9M4WkvdEY06rtBb1EnOYaAkWRhCfpIXWzwU8S1UL54EpHXfh1ubIIbbjjvm8R\/li86956YonXkAylhZOw41MeyGtr7nrr06HnwvveuYNK6LnRjKJR44rbkIUPAbDBGWlKawgHJzN36ArqDesxCpSs141qTFlr7XgKyKJ3wuEly1nEc+OrymrlFpgPwSeoEMVTka\/fYKPjgbNUDnr61i9lv5U1DaPm0ecFldMVJVgV9JpyWeuHEBiox4QoBTLq8u3sMqRp\/dzuZUxbMswCIX1rVINGA3ufl4\/0Coaqfj3uNwnLb6Nm3jhPREHUuvK7yPzWvveSRpg3NuaDaq1M5weKMiAbQ5YRVK9ZzH0LdSTTd2QWPwKMfH772yJJXtrh5T+GKhbuBNOgd4w5B8P2klSGLm8csnmI4upjAxiU3a8a3z1HLhn8R+J5rdR26IO57IFnoe5b2A1aJZdIvrr5Lc1Y1tiZGfaFzxubP5bSekPzesGZlJECtGRfdoQTlYM27hIs4b7s\/kBTPr8A2wJANRUqZD7R0sxrEv90E3YGbxAxq7LpWD7oSIFAm2Aux52WZS4dbWGiJYzoJUhaNLffzpaDdT7BbXCkp5ercX+p640C9DEaq0Vh6+74\/lMwe3yqRMWxORxuVRPwek4nFH1nAVepmpjWtNd9FtOoxTLYUa20dRuFvKVWzFJGSBL4gjbDxT+O7Wiiiri2aSZmraqmfvNaXL37P6JK0lR\/+705uFSRzKhboAhZf7Gvq4e0Mg8ypOk4R8D6wQqrjgw19Tm0SuF8r6WqDDbKBP2J0IK\/zWHmGiR0e97m32dQFX7OACd5tL\/AEuMwkrtK0aMyXeKsebVStae3tmW0an2qyoHBDPfiNmBrpjnjsafNdYfB1waCnJ2ABbCejIodit7iulWGCTnmfInHosZZ49kguTYr5S4zdYaCnQhOF6E5HJ6sz\/2Z7haWDZI9N2R3\/qKbOj7YBEjgI7h9NHgp20KAkpPUmsWURk7OUM1nrt4p1wW17VD7JuVZFFAeqkG2ozbf9Zxu0zN8UQLOD1bOBfviv+X8cxVVeTSG3dsH9hkZVJr4XKCxK43dFc8\/cfg8GZ5TB4LY3WjBu4FBFplfnZF8SL+15NCQnfaXBYVvwN5VrkB2j\/vpEYG50\/LNGKhukcwJFP7OsZCcE\/zIXbMJhSF99AMeBAKoRSmTKpUnuoa6sPyw1IUXChFlcl3bE7HtFtJAyuFgd+XmocBDjbY\/Ems89lLcCWfxG6cxPXX4FDSeMfUi7CYrD5ubmAtud5DQ3UZWuIUey+f40z\/JYT03EtwYQqCYlTS5b\/ACDCcYmPMVK3tDVsyrmUtkOAHuCS58Sar3uIuE6r\/J\/0YtBJyhIytqfFWdPSHzl1u726rjPL9\/PUCON30tlzlGT7139N1uMahHTxIv2KujcTYihxg4XUX2Bvel9QU8eJzVR1Hx8y0A8Qom56mbQ9l7dIvCmRHv8XS1IaISoaX2jUZ9cErpmJ86q20mARqPY8EpFOihcvqO0jG1YZ2CtyJ2wi0ZcXKogORXTNnlrqN6Cf3KnqLPIdQFU0hkxagXPNNHmo9\/iz0X1qA1uNPVslViIHJPNFmSygYY1zA2lSJL069puCPk1Hjjv5igjVXg+52HXDah7m7Q49eBpJhaoZsPwD2BhnoLLnD8RNq7ZVZuWRs8TviQ8SLufuZRZgfhXXHM2kY2IPU3y7numvaTITccRpqkQOxfAz8W+P1O0rSrEkfdwYOjHOPbHC1rR18vNROu4jvWUSVIsjfRqbx5\/1AOy\/TLcOsnmMAb5edtGsCYrd1UHDC0Qi86o+NuLQ1BJD2cAXcBDVhr5Os17v+HeOyzkI4i8ZRojDMgbtSz1Ys8pc47Qdp1XFjSRpJZiadA34omRmWQ25x1AMYXCoNUV2P5VqYT0Cu38r+nq0oQGCpgkHdsfay3CdtzkujpgW2kZ8xN8+qfHTvfImtyf5zzq4rWBEjHJ+1ut\/mvo8eY02JfsKeX1ZGrFYGGIJlO2gw+WivStFzTHMSLmIwSSr3RQkoGO0LqMg4MxJu+pymw6rHLEouhCfeKJkebAaEkX5TA++wX0u+2rGCGw2gqrMu28Q1JBmwVdlTIkGhj8N+4mBIsmIB6+JlKgudf+ZRutWFVWRA6JtyKp6GztNAtHxpSQ5PvqiH8bLGDqK0GtqGGlvsjyCd6PSJgNDXXiffDMUrLibMfkvmBx1NOnoWZxBU3XEUo7dp4yLwGdTHkXBhmURz5YVze\/+96oemW72C3yI9+xAYXXONyAE4Fjk8KWKW0oLiQGO90Ty4rszg2ZXhD4io6slYz9wo3MLgCeq+0jkidZGstyL0yHzLZOWITI4\/78soe8aI2ljhpkAs6YPHVRNR2eA30OWHZ2svWf85AXxuxIqzlFrsiStpFPNst5L0EWCCGArUy0LFTorM\/gL88G937WEkT6bpHXW1DyHk5MSuuMStEaHX28hL741OdyMnJ0uiABFpekEhpW2pNeE7kF52jTbkvmqTnBkSewsS2mJqQBFFXoV9y21dxKB3uQypja1CBA9VO8E0a\/JK6tt4EJHo4maUPga0Qyp+je9kCJ6vIgImXmTfVCZamNaq28jsjJflDmFsCwae019su3st4NMCv3AqrRsbRJ7veZutbrhYItQfz6Mk4HNikpT2bDN1GWNuJv+C8Tr\/bc\/ckMjg2+J7m2wcKTA69NJIdSyIarCjRbMXpMxOFDF0W0TqwyVgqx3Tvjl76wG\/pGgtK9WNavxk+\/MWWoaoblyTFmNv+YsFt0i\/+sdtC8U8dKtkKxPT6OsktgPKS\/dtytpNix+5CNn219Xf4jOY0ygqxK32","iv":"90449f7b029f0706e8dda79ce9e8dc05","s":"2f92df7f762cf1e6"}
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