Research
January 27, 2015
Reaching the luxury consumer requires a mobile-optimized approach
By Sarah Jones
Luxury brands improved their digital performance by 8 percent over the last quarter, according to a new report by ContactLab and Exane BNP Paribas.
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","iv":"fce6c6821e01af71104c05258e274bcb","s":"1ad2b29eb4e3b9f6"}
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